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Presented by Vu Van Anh Le Ha Trung

NEW. Presented by Vu Van Anh Le Ha Trung. AT. Clothes for the young. Prices range: 100,000  150,000 VND. Material: Hard-wearing such as khaki, jeans, cotton, etc. Sort: Shirt, T-shirt, Pants, Pull-over and many more. Features: Fashionable, Up-to-date, Distinctive, Comfortable.

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Presented by Vu Van Anh Le Ha Trung

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  1. NEW Presented by Vu Van Anh Le Ha Trung AT • Clothes for the young. • Prices range: 100,000  150,000 VND. • Material: Hard-wearing such as khaki, jeans, cotton, etc. • Sort: Shirt, T-shirt, Pants, Pull-over and many more. • Features: Fashionable, Up-to-date, Distinctive, Comfortable.

  2. MARKET ANALYSISBrand Competitors in the Market of Northern Vietnam. Clothes for the young is a highly potential market since there are only 3 brand competitors in the Market of Northern Vietnam. Surveyed 2002

  3. MARKETING STRATEGY • Step 1: Successfully enter the market. • Step 2: Step by step control the market. DISTRIBUTION STRATEGY • Purpose:  widen the market share as large as possible •  improve the image of products and the company in customers’ mind • Limited budget for marketing, therefore not enough for advertising via media mass.

  4. DESIGNING DISTRIBUTION CHANNELS AT provides consumer goods; therefore, we pick up 2 effective distribution channels AT WHOLESALER RETAILER CONSUMER A B

  5. DESIGNING DISTRIBUTION CHANNELS(CON’T) • Intensity of distribution: selective. • The numer of intermediaries in big cities (such as Hanoi, Haiphong, etc.) • Step 1: 1 wholesaler, 10 retailers (1-2 in supermarket) • Step 2: 2-3 wholesalers, 20 retailers (6-7 in supermarket) • Operation • Set up a wholesaler • Connect to the intermediaries. Requirement: finance, experience, shop (location, decoration, assistant).

  6. AT • Comission 10% WHOLESALER • Commission 20% • Ability to return products • Money to invest in the shops • (Step 1) 10% bonus for effective retailers • (Step 2) Upgrade the best retailer into a new wholesaler. • Sell AT products only • Fixed priced set by the company • Ability to order via the Internet • Feedback RETAILER • Products & Services • Customers consulting • Feedback OFFERING CONSUMER RESPONSIBILITY

  7. EVALUATION CHANNEL MEMBERS • The evaluation is given via • Sales-quota attainment • Customers’ level of satisfaction • Cooperation in promotional, training programs and the whole system • Advantages for the highly efficient intermediaries: • More discounts • Preferences in goods delivery • Upgrading program

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