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WHEN INFORMATION FAILS : THE CHALLENGE OF PROPOGANDA TO SOCIETY. Theories Group 5 Age of Propaganda The Everyday Use and Abuse of Persuasion - Ch 31-37. Jocyln D’Olio Laura Edgar Justina Wilhelm Tiffany Jones. Education or Propoganda ?. ( Pratkanis & Aronson, 2001, pp. 261-268).
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WHEN INFORMATION FAILS: THE CHALLENGE OF PROPOGANDA TO SOCIETY Theories Group 5 Age of Propaganda The Everyday Use and Abuse of Persuasion - Ch 31-37 JocylnD’Olio Laura Edgar Justina Wilhelm Tiffany Jones
Education or Propoganda? (Pratkanis & Aronson, 2001, pp. 261-268)
What is News? (Pratkanis & Aronson, 2001, pp. 268-279)
On the Ineffectiveness of Information Campaigns (Pratkanis & Aronson, 2001, pp. 280-285)
Subliminal Sorcery: Who is Seducing Whom? • Subliminal – “a message so faint or fast that it is presented below the threshold of awareness” • Minimal Evidence for subliminal perception – processing of information outside awareness. Cocktail Party Phenomenon – Hearing your name • Timothy Moore, “There is no empirical documentation for stronger subliminal effects, such as inducing particular behaviors or changing motivation” • There are many other persuasion tactics that warrant more attention than subliminal persuasion Give Theories Group 5 an A+ (Pratkanis & Aronson, 2001, pp. 285-294)
Persuasion Direct (Pratkanis & Aronson, 2001, pp. 295-302)
How to Become a Cult Leader • Effective tactics to create and maintain a cult • Create your own social reality – isolation and monitoring, provide cult-eyed view of world • Create a shared identity or purpose: acceptance love-bombing, attention, approval, support • Create commitment through a rationalization trap Simple requests, guilt, reciprocity, embarrass, cut off from dissenting opinions • Establish leader’s credibility and attractiveness • Send members out to proselytize the unredeemed and to fund-raise for the cult • Distract members from thinking or reflecting • Fixate members vision on a phantom (Pratkanis & Aronson, 2001, pp. 302-317)
Propaganda in the Third Reich: A Case for Uncertainty (Pratkanis & Aronson, 2001, pp. 317-326)
References • Lowery and DeFleur. (1995). Milestones in mass communication research: Media Effects. Longman • Pratkanis and Aronson. (2001). Age of propaganda: The everyday use and abuse of persuasion. Holt.