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The Book Barter

The Book Barter. Jersey Shore OEP. Fundamental Problem. Survey of 77 Stanford Students: Stanford Bookstore 52% buy books from the bookstore  89% of bookstore costumers are unhappy with prices 96% buy coursereaders 70% couldn’t seem to sell them. THE SOLUTION. The Book Barter

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The Book Barter

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  1. The Book Barter Jersey Shore OEP

  2. Fundamental Problem Survey of 77 Stanford Students: Stanford Bookstore 52% buy books from the bookstore  89% of bookstore costumers are unhappy with prices 96% buy coursereaders 70% couldn’t seem to sell them

  3. THE SOLUTION The Book Barter • The first Facebook-integrated, student-to-student textbook/coursereader service • Offers a social realm of exchange • Buyers: buy material at cheap price • Sellers: get fair price for their items • No shipping & handling hassle

  4. Business Model MONETARY ESTIMATIONS 3rd year projections Including posting fees • How will it make money • Advertisements • Referral Fees • After establishing a sufficient enough market • Implement a $2 per-post fee

  5. Allies and Partners • Amazon, Chegg and other major online book retailers • Integration with iStanford and other course management apps and sites. • Student Groups • Academic Groups • Green Groups Imagine being able to buy your books in this menu

  6. Marketing & Sales Plan Estimated Market Share Percentages • Grassroot Marketing • Social Media • Mailing Lists • White Plaza Informationals • Student Publications: The Daily, The Stanford Review • Course/College Planning sites: Course Rank, iStanford, Rate my Professor, The Unofficial Stanford Blog

  7. Funding • $203.52 annual cost to run site  low cost to maintain • Grassroots marketing campaign  low marketing cost • Boot strapping is a viable option

  8. Risks

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