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Agenda What is Social Media? Three Key Channels Benefits of Social Media

Using Social Media to Improve Delivery West London Working, 22 nd March 2011 Rob Weaver, Development Director,. Agenda What is Social Media? Three Key Channels Benefits of Social Media Will Social Media be useful for you in delivering the Work Programme?

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Agenda What is Social Media? Three Key Channels Benefits of Social Media

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  1. Using Social Media to Improve Delivery West London Working, 22nd March 2011Rob Weaver, Development Director,

  2. Agenda • What is Social Media? • Three Key Channels • Benefits of Social Media • Will Social Media be useful for you in delivering the Work Programme? • Next Steps & Getting Started

  3. What is Social Media?

  4. Three Key Channels

  5. Best Practice: Twitter 5 Easy Things To Do Daily: • Check most recent @replies • Review latest conversation thread • Join the conversation, for example: • Share a link • Post an event • Respond to a comment • Search for keyword-based conversations • Chat with (not at) people

  6. Twitter Tips for Following: It’s easy to want to follow everyone and build up a large community, but quantity does not necessarily mean quality. Before you follow, review the user’s: • Bio section. Is it complete? • Website link. Does their website/blog look reputable? • Following to follower ratio. Do they have roughly the same number (or more) of followers in comparison to the number of people they follow? Or are they a celebrity? • Tweets. Are they offering valuable information or dialogue? Would you want to be a part of their community or would you want them to be a part of yours? • Red Flag: Users who follow a high number of people (in comparison to followers) are usually spammers

  7. Tips for Creating Content • Promote and talk about the issue, and • Listen to community concerns • Share and comment on their stories • Share expertise and information • Establish reputation and expertise • Focus on a call to action, including: • Announce events • Prose questions to the community • Options for volunteer involvement • 70-20-10 Engagement Model: • 70% sharing other voices, opinions and tools • 20% responding, connecting, collaboration and co-creation • 10% promoting and/or chit-chatting [70-20-10 Engagement Model courtesy of David Dombrosky’s presentation Social Media And Social Networks From Experiment To Strategy http://tinyurl.com/yzz6xre]

  8. Tips for Having a Conversation • @ Reply: a comment or reply to a specific user. To do: start with @username - and insert comment specific to that user • Re-tweet (RT): a comment tweeted by another user, but you would like to share. To do: start with or include RT @username - and then the users comment that you'd like to share • Direct Message (DM): a private message between two users, but you must be following one another for the functionality to be enabled • @ Reply v. Direct Message: to many (public), to one (private)

  9. Tip: Download TweetDeck • Download TweetDeckhttp://www.tweetdeck.com/beta/ • It's easy to use • Helps you make Twitter more time efficient and manageable • Customised columns make it easier to follow the conversation and keep track of conversations • Saved searches helps you remain aware of conversations that contain keywords specific to you • PC and Mac compatible, also iPhone/Blackberry versions available for quick mobile use

  10. TweetDeck:

  11. Best Practice: LinkedIn • Join/start groups • Strengthens expert status • Post relevant news, topics, articles and events • Ask (and answer!) questions • Start Conversations • Create your own group • Your staff, clients, funders as a group? • Professional expertise areas • Allow you to state group profile and appoint owner/manager as well as track ‘members’ of the group • There is a distinction between ‘connections’ and ‘followers’ • You can control who joins and how requests to join are responded to

  12. Best Practice: Facebook • Set-up a Facebook Page: • Provides analytics • Enables Fans to share your content with their Facebook friends • Allow fans/supporters to create Groups • Use Events to generate visibility • Use Causes for donations or visibility • Additional Tips: • Use Groups for Controlled Membership • Use Events to Generate Attendance

  13. The Benefits of Social Media

  14. Delivering the Work Programme • Spreading the word. Getting your organisation better known. It helps to build your ‘brand’, who you are, what you do and why. • Create a following. It gives people the opportunity to identify with you and to feel involved. • Developing a central networking place which in turn allows you to be more efficient and effective in your communication. • Reduces reliance on prime contractors.

  15. Key Points to bear in mind • Gathering information. It isn’t just about you getting your message out there. Social networks are social. They are as much about listening as talking, receiving as giving. • Updated Information. Social networking is all about what is happening now. It helps you to keep up to date and to keep others up to date

  16. Basic Metrics

  17. Will Social Media be useful for you in delivering the Work Programme?

  18. A Reality Check

  19. A Reality Check

  20. Part I: Create a Social Media Strategy • Determine who will manage your online identity & accounts: • Executive staff • Marketing department • Younger staff members • Determine time & resources available to spend on social media activities • Establish internal policies and procedures around social media use that are agreed upon by the organization • Develop user guidelines that state your expectations when others comment and what you as an organization deem appropriate as well as inappropriate

  21. Part II: Measure Success • Set up analytics for your website as well as other types of analytics for your blog and other social media to measure traffic to your content • Examples: • http://bit.ly/ that tracks link analytics • http://www.google.com/analytics/ • http://www.socialmention.com

  22. Time Management: • Already swamped? Not sure how to fit social media into your already hectic day? Here are three time-based options: • 15 – 30 min/day: respond and publish • 30 min – 1 hr/day: monitor, respond, and publish • 1 hr or more a day: lurk, monitor, respond, and publish

  23. Resources (Mainly U.S. but good) • [ROI] Is It Worth It? An ROI Calculator for Social Network Campaigns - http://www.frogloop.com/social-network-calculator • [ROI] The ROI of Social Media - http://nten.org/blog/2008/01/11/the-roi-of-social-media • [Facebook] Using Facebook for Your Nonprofit - http://www.techsoup.org/community/facebook/ • www.mashable.com • www.socialmediaexaminer.com

  24. Rob Weaver Development Director C3 Connected Consulting www.c3consulting.org.uk rob.weaver@c3consulting.org.uk 0121 422 5300/07792 244614 http://uk.linkedin.com/in/robweaver70 http://twitter.com/robweaverregen http://robweaverregen.wordpress.com

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