1 / 6

Danny Saxe Jace Kelly

Danny Saxe Jace Kelly. Background. Founded in 1936 by Leo Goodwin – Provided auto insurance directly to federal government employees and their families In 1973 GEICO began to insure the general public Became a wholly owned subsidiary of Berkshire Hathaway in 1996

darby
Download Presentation

Danny Saxe Jace Kelly

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Danny Saxe Jace Kelly

  2. Background • Founded in 1936 by Leo Goodwin – Provided auto insurance directly to federal government employees and their families • In 1973 GEICO began to insure the general public • Became a wholly owned subsidiary of Berkshire Hathaway in 1996 • GEICO deals with consumers via telephone and internet, this frees up capital that would be spent on employing insurance agents in the field. • Currently the third largest direct writer of private auto insurance in the United States. • GEICO's major competitors include State Farm, Allstate, 21st Century Insurance, Progressive, Nationwide Insurance and USAA.

  3. Campaign • GEICO has many well known ad campaigns, with many well known mascots • Gecko • Caveman • Stack of money • RhetoricalQuestionsCampaign • Began at the end of 2009 • The Martin Agency

  4. Was it successful? • Currently, there are 9 million auto policyholders and that number is just continuing to grow • GEICO insures more than 16 million vehicles • Facebook • Twitter

  5. Today, Geico has grown to provide insurance to a wide range of customers, no matter who they are employed by. • We both thought that it would help with the purchase decision of younger consumers who are entering into the market cause they would recognize Geico. • The campaign is an example of how to effectively use the humor appeal within a message. Relation to Class

  6. http://www.geico.com/ • http://www.fundinguniverse.com/company-histories/GEICO-Corporation-Company-History.html • http://en.wikipedia.org/wiki/GEICO • http://www.youtube.com/watch?v=8F_G2zp-opg&feature=channel • http://www.youtube.com/watch?v=DjGwusHrOtk&feature=channel • http://www.youtube.com/watch?v=yenuvSUKugc&p=6E0B0BFA1E418DDE&playnext=1&index=20 Sources

More Related