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MRMG Technology

MRMG Technology. Michael Pham | Roberto Gonzales | Milton Nelson | Gina Carbone. Introduction. We are MRMG Technology. Our mission is to provide the best computing solution for engineers and businesses on the cutting edge of technology. Marketing Situation. Low Financial Performance

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MRMG Technology

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  1. MRMG Technology Michael Pham | Roberto Gonzales | Milton Nelson | Gina Carbone

  2. Introduction We are MRMG Technology. Our mission is to provide the best computing solution for engineers and businesses on the cutting edge of technology.

  3. Marketing Situation • Low Financial Performance • Limited brand offering • Limited sales office locations • No Traveler brand offering

  4. Goals Quarter 5 • To generate 4.5 million in profit at the end of quarter 5. • Increase Workhorse brand judgment score by 5 points during quarter 5. • To achieve a balanced scorecard of 49.8 for quarter 5.

  5. Objectives Quarter 5 • Introduce three new brands during quarter 5 in order to generate 4.5 million in profit at the end of quarter 5. • Introduce brands with new features in order to increase brand judgment score by 5 points during quarter 5. • Meet financial performance, market performance, and marketing effectiveness goals in quarter 5 in order to achieve a Balanced Scorecard overall rating of 49.8 for quarter 5.

  6. Goals Quarter 6 • To generate 13 million in profit at the end of quarter 6. • Increase Workhorse brand judgment score by 5 points during quarter 6. • To achieve a balanced scorecard of 68.2 for quarter 6.

  7. Objectives Quarter 6 • Position all five brands in all four markets during quarter 6 in order to generate 13 million in profit at the end of quarter 6. • Introduce brands with new features in order to increase brand judgment score by 5 points during quarter 6. • Meet financial performance, market performance, and marketing effectiveness goals in quarter 6 in order to achieve a Balanced Scorecard overall rating of 68.2 for quarter 6.

  8. During Quarter 5 • We introduced a second brand for Mercedes and Workhorse • We introduced a new brand for the Traveler segment • We opened two new sales offices in Toronto and Tokyo

  9. Location • New York Q1 • Paris opened Q2 • Toronto opened Q5 • Tokyo opened Q5

  10. Competitor Profiles Q5

  11. Pricing Structure for Brands

  12. During Quarter 6 • Added another brand to Workhorse and Traveler Markets. • We hired sales force for our Tokyo and Toronto office. • We repositioned our advertisements to get the highest ad judgment score for our brands

  13. Competitor Profiles Q6

  14. Demand vs Sales Force

  15. Total Demand

  16. Market Share Q6

  17. Brand and Ad Copy Judgment

  18. Brand Profitability

  19. Balanced Scorecard

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