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A booming business with high-value potential February 2012

A booming business with high-value potential February 2012. Download Now --- to see full --- Speaker Notes. Photo Products: So much more than prints. Here are a few specific photo applications. Books , Greeting Cards & Calendars Stationery Notepads Gift Tags Magnets Wall Decals

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A booming business with high-value potential February 2012

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  1. A booming business with high-value potentialFebruary 2012 Download Now--- to see full ---Speaker Notes

  2. Photo Products: So much more than prints.

  3. Here are a few specific photo applications • Books, Greeting Cards & Calendars • Stationery • Notepads • Gift Tags • Magnets • Wall Decals • Photo Stickers • Playing Cards • Gift Certificates • Home Décor – Wall Art

  4. Facebook captures 6 Billion images a month = 250 million pictures a day. 20% of all photos this year will be posted. Keep in mind this fun fact… According to Marketingland.com…

  5. What’s next? A photo like this may grace your customer’s desk in the office.

  6. Use your eyes and expertise Photos on a customers’ desk = opportunity. The picture of the little girl and the kitten. You have seen it on a customer’s desk for fifteen years. Ask to borrow the print to demonstrate a new application for them. Scan it and make the customer a photo notepad.

  7. Present the concept One photo, multiple projects. • That one photo can be developed to demonstrate a campaign for your customer. Wouldn’t it be fun to manufacture playing cards with that image? What about gift tags for the holidays? How about a full size magnet for the fridge? The applications are as endless as your imagination.

  8. Greeting cards and calendars are seasonal photo products – increase your photo applications to be year round. Keep in mind..…

  9. Personalization will lead to greater margins Customers will pay more for personal photos in print. • The small investment that you made in the first notepad for your customer will turn into greater margin per product when compared to non-photo based products. People love seeing themselves on photo products (unless they hate pictures).

  10. Photo market by the numbers The amount of photos printed in 3 months by… 37 The “average” person.58.6 Mother’s with children under 7. Source: InfoTrends survey 9

  11. Digital Printing Enables high quality production of a widerange of different products.

  12. Get to know your local wedding photographer Think how many weddings occur in your community every year – would you say thousands? Imagine for a moment that you put together a wine label thank you campaign for each photographer.

  13. Practice what you preach! When a customer comes to your shop, are they greeted by a notepad with a picture on it? Is your message carried through the support the photo products you want to sell?

  14. Mohawk MakeReady provides practical tools and actionable information for digital printers like you. We can help… Visit: www.MohawkMakeReady.comto browse content, request a meeting, or join the community.

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