Digital Media Project

1. Digital Media Project Dr. Jordan Isailovic Email: jordan@jritechnology.com Web site: http://www.jritechnology.com CPTWG 13 – X - 2004

2. About the Digital Media Project • DM Project established in Dec 2003 • Digital technologies are an asset andthey should be used to improve the role of creators, end-users and the multitude of other value-chain users • Me and DMP: • End user: “Fair use” • My Course on CD: “Video Compression and MPEG Technology Fundamentals”

3. Three important initiatives of the Digital Media Project 1.       The Call for Proposals on Portable Audio and Video Devices (http://www.dmpf.org/pav/pavcfp.htm). The deadline for submitting proposals in response to the Call is the 20th of October

4. Three important initiatives of the DMP 2.       The development of requirements for Interoperable DRM Platform and Interoperable End-User Devices (http://www.dmpf.org/project/ahg03/idp-ied-reqs.htm). DMP is seeking DRM requirements from value-chain users for the purpose of issuing a Call for Proposals

5. Three important initiatives of the DMP 3.       The development of scenarios supporting Traditional Rights and Usages in a DRM environment (http://www.dmpf.org/project/ahg02/tru-cfc.htm). DMP is seeking comments on the draft for the purpose of issuing a Call for Contributions. • The three initiatives will be reviewed at the next DMP General Assembly on 27-29 October in Barcelona. I invite you to consider the Call for Proposals on Portable Audio and Video Devices and to contribute to DRM requirements and Traditional Rights and Usages in a DRM environment.

6. The Digital Media Project Information supplied by: Leonardo Chiariglione The Digital Media Project

7. The Digital Media Project • Launched as Digital Media Manifesto in Jul 2003 • Manifesto published in Sep 2003 • Digital Media Project established in Dec 2003 • The basic DMP position • Digital technologies are an asset of mankind • They should be used to improve the role of creators, end-users and the multitude of other value-chain users • This goal is achieved by standardising appropriate protocols at suitably identified interfaces between value-chain users • NB: This is the DMP formulation of the “Interoperable DRM” proposition The Digital Media Project

8. Devising a strategy • DMP specifications should enable continue innovation of value-chains • DMP cannot standardise protocols for • Future value-chains nor • Functions performed in today’s value-chain • DMP can standardise protocols for primitive functions performed by value-chain users functions and typically “re-used" by others • The functions performed by future value-chain users will likely consist of • Different combinations of today’s primitive functions and • New primitive functions The Digital Media Project

9. Currently identified primitive functions • Identify (Data, User, Device, Content Format, Device Capability) • Represent (Content, Rights Expression, Use Data) • Trust (Authenticate User-Device, Verify Integrity of Data-Device, Certify User-Device) • Manage (Key, Domain, Device Capability, Use Data Confidentiality) • Process (Encrypt, Copy, Move, Backup, Restore, Export, Import, Render) • Pay The Digital Media Project

10. Implementing the strategy • Portable Audio and Video Devices • Requirements developed in April-July 2004 • Call for Proposals issued in July 2004 • 1st working draft in October 2004 • Specification to be published in April 2005 • Interoperable DRM Platform and Interoperable End-User Devices • Requirements under development • Call for Proposals to be issued in October 2004 • Specification to be published in October 2005 The Digital Media Project

11. DMP benefits • Features of DMP specifications • specifications are “tool-kit”, i.e. they are not monolithic • specifications enable an ecosystem of competing interoperable products • Features of DMP-enabled value-chains • Many business model can be supported • Businesses can be augmented in a scalable way • Interoperability with other value-chains is assured The Digital Media Project

12. Conformance • Value-chains are the result of business agreements by value-chain users and supported by a technology • In the case of DMP value-chain users get the technology from multiple sources • Each party in an agreement must have the means to ascertain that other parties employ conforming products • DMP will develop Recommended Practices for End-to-End Conformance to be approved in July 2006 • Value-chain users can reference the document in their business agreements The Digital Media Project

13. DRM is more than technology • Rights Expression Languages are a key element of DMP specifications • Let’s consider the case of a producer who wants to use the work of an author to produce a piece of content. • The set of rights he acquires cannot be extended “beyond” those he has received • This applies in turn to all the value-chain users to whom the piece of content is licensed • This possibility conflicts with “Traditional Rights and Usages” enjoyed in the analogue age • DMP specifications will be objected to if not rejected if these conflicts are not resolved The Digital Media Project

14. Coming to terms with the past • DMP is developing “Recommended Action on Mapping of Traditional Rights and Usages to the Digital Space” • A large number of Traditional Rights and Usages have been collected/analysed • A Call for Contributions will be published in Oct 2004 • Recommended Action to be published in Oct 2005 • The document will • Provide a neutral description of the potential problems arising in the use of DMP specifications • Outline scenarios enabled by specific technical and legal choices. The Digital Media Project

15. Read more at http://digital-media-project.org The Digital Media Project