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Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos

Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos. A Brief History of Logos…. Ancient Mesopotamia. Symbols representing a Story, Notary. Ancient Greece. Symbols representing a Person, Place, Coin Value. Ancient Greece. Letters representing a Person, Place, Coin Value.

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Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos

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  1. Principles of Visual Design LCC 2720Instructor: Brian Schrank Logos

  2. A Brief History of Logos…

  3. Ancient Mesopotamia Symbols representing a Story, Notary

  4. Ancient Greece Symbols representing a Person, Place, Coin Value

  5. Ancient Greece Lettersrepresenting a Person, Place, Coin Value

  6. 1200s - 1700s • Letterforms as Trademarks • Masons • Nobility • Goldsmiths • Paper makers

  7. Industrial Revolution Mass Production leads to Mass Distribution leads to Better Trademarks

  8. America 1900-1950 Mass Production leads to Mass Distribution leads to Competition leads to Brands

  9. 3 Types of Logos…

  10. 3 Types of Logos: Abstract Mark Logotype Pictorial Mark

  11. Abstract Mark

  12. Pictorial Mark

  13. Do You Remember theBasic Rules of Design?

  14. Basic Rules of Design: • Contrast • Repetition • Alignment • Proximity

  15. Basic Rules of Design: • Contrast • Repetition • Alignment • Proximity

  16. value hue shape orientation Tools for Contrast texture position size

  17. What makes for aSuccessful Logo?

  18. Art Design

  19. State your design PROBLEM Design

  20. Design What are you conveying? Who are you conveying it to?

  21. Successful logos are: • Distinct (from other logos, simple) • Innovative (clever use of line, shape, text) • Versatile (can be used in real world) • Evocative(of company’s concepts/emotions)

  22. Successful logos are: • Distinct (from other logos, simple) • Innovative (clever use of line, shape, text) • Versatile (can be used in real world) • Evocative(of company’s concepts/emotions)

  23. Successful logos are: • Distinct (from other logos, simple)

  24. Distinct

  25. Distinct

  26. Distinct

  27. Distinct …is it so BAD it’s GOOD?

  28. Distinct

  29. Distinct

  30. Successful logos are: • Distinct (from other logos, simple) • Innovative (clever use of line, shape, text)

  31. Innovative

  32. Innovative

  33. Innovative

  34. Successful logos are: • Distinct (from other logos, simple) • Innovative (clever use of line, shape, text) • Versatile (can be used in real world)

  35. Versatile

  36. Versatile

  37. Versatile

  38. Successful logos are: • Distinct (from other logos, simple) • Innovative (clever use of line, shape, text) • Versatile (can be used in real world) • Evocative(of company’s concepts/emotions)

  39. Evocative

  40. Evocative

  41. Evocative

  42. Evocative inspiration innovation knowledge

  43. Evocative Antique inspiration innovation knowledge Old

  44. Evocative Antique inspiration innovation knowledge Be careful not to be too cerebral. Old

  45. Evocative

  46. Evocative seduction knowledge “byte” individual

  47. Evocative millennial futuristic transparent minimalism controversial

  48. Evocative

  49. Make sure to play in the process…

  50. Play with Doodling

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