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The Big Five

Primary Markets: TV Theaters. Ancillary Markets : Home Video/DVD Syndication Foreign Markets. Movies Television Satellite Cable. The Big Five. Public. Complementary Markets: Theme Parks Toys Video-Games Merchandising Music Publishing. Advertisers. Four Companies …. WPP.

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The Big Five

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  1. Primary Markets: TV Theaters Ancillary Markets: Home Video/DVD Syndication Foreign Markets Movies Television Satellite Cable The Big Five Public Complementary Markets: Theme Parks Toys Video-Games Merchandising Music Publishing Advertisers

  2. Four Companies… WPP Omnicom Interpublic Publicis …Dominate the international advertising market

  3. Gross Revenues: $242M –$129.8M $112.2M –$10M –$13M –$10M –$67M $12.2M

  4. Reduce Risk Economies of Scale Two Other Business Strategies

  5. Reduce Risk… Efficiency Branding Formula

  6. Economies of Scale A “Hits” Based Business Model

  7. The Metro Newspaper…

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