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MKTG 5606 Owned Assets Through Mobile

Join our seminar to learn how to optimize websites and apps for mobile devices. Explore responsive design, user-centric development, and app vs. site strategies. Practical exercises included.

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MKTG 5606 Owned Assets Through Mobile

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  1. MKTG 5606Owned Assets Through Mobile September 11, 2019 6:00p – 9:00p

  2. TONIGHT’S AGENDA 6:00-6:10 Intro and Overview 6:10-6:30 Warm Up Exercises 6:30-6:55 Lecture Part 1: Mobile Sites 7:05-7:30 Lecture Part 2: Mobile Apps 7:30-8:45 In Class Exercise and Discussion 8:45-9:00 Final Thoughts

  3. PRIMARY LECTURE OVERVIEW

  4. HOW TO BE PRESENT ON MOBILE Compatible =/= Optimized Experience IS a product Apps are for your Loyalists

  5. WARMUP EXERCISE

  6. OPENING DISCUSSION Source: G7 YouTube Source: galerieslafayette.com Source: zippia.com Source: picpedia.org

  7. DESIGNING SITES FOR MOBILE

  8. MOBILE COMPATIBLE =/= MOBILE OPTIMIZED

  9. DESIGN AS PRODUCT DEVELOPMENT Image Source: http://krunalrasik.com

  10. WHERE TO START? • One-Size-Fits-All • Dedicated Device Sites • Responsive Design • Adaptive Design VS. Image Source: www.cleveroad.com

  11. THE SILVER BULLET OF MOBILE Benefits • Google considers responsiveness as mobile friendly = improves SEO • Distinctive look on various devices • Creating and maintaining is a much easier and cheaper process Drawbacks • Cluttered mobile screen • Slow load (all content is loading) • Flexibility can obscure need for purpose Image Source: https://www.perfecto.io/blog

  12. BETTING ON THE BEST Benefits • Better user experience based on device • Server-side loading = faster load • Predictable website experience Drawbacks • More expensive and complicated to develop and maintain • Impossible to perfect experience for every device

  13. USER-CENTRIC DESIGN DEFINE DESIGN DEVELOP VALIDATE ITERATE USE CASES OBJECTIVE PERSONAS SCENARIOS USE CASES PSST, Remember the OODA Loop?

  14. 12 10 MINUTE BREAK

  15. DESIGNING APPS

  16. FORGET ABOUT AN APP UNTIL YOUR SITE IS OPTIMIZED! Image Source: Monopoly

  17. WHEN THE APP REPLACES THE SITE

  18. APP DEVELOPMENT

  19. A TALE OF TWO STORES

  20. NATIVE VS. WEB APPS Native apps are designed for an OS Web apps use HTML5 to function “everywhere”

  21. ONE FINAL NOTE ON BUILDING APPS APIs Application Programming Interface VS. Image Source: Commons.Wikimedia.org SDKs Software Development Kit Image Source: Lego.com

  22. GROUP EXERCISESelect 2-3 Brand Experiencesw/ a similar Value PropositionID the “red route(s)”Who is best positioned? Why?One slide recap for discussion

  23. FINAL THOUGHTS

  24. THREE TAKEAWAYS FOR THIS WEEK 1: Master your site before building app(s) 2: Treat your mobile experience as a product 3: User-centric design requires ongoing improvement

  25. NEXT WEEK (Session 4 kicks off Social!) TAKE: MIS 5063 SurveyMonkey (Kimberly email) READ: MIS5603 Articles COMING DUE: • Blog Post/Comment – Sun. 9/15 • Final Project Situational Analysis – Sun. 9/15

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