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Back to the times

Back to the times. Advertising profitable restaurant. How it works. Take-away or sit down setting Items are sold at cost or cost+10% Core business relies on volumes Profit generated through branding Branding includes: Serviettes Take away boxes Paper wrapping Plastic cups

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Back to the times

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  1. Back to the times Advertising profitable restaurant.

  2. How it works • Take-away or sit down setting • Items are sold at cost or cost+10% • Core business relies on volumes • Profit generated through branding • Branding includes: • Serviettes • Take away boxes • Paper wrapping • Plastic cups • Sponsored merchandise

  3. Advertising In South Africa • SA’s four largest telecommunications companies together spent nearly R1bn on advertising in the first eight months of 2011, with Vodacom leading the pack with spend in the period of R348,8m. • Large spenders are: • Cellular providers-MTN • Cellular brands-Samsung • Television companies-Multichoice • Internet/telephone providers-Telkom/MWEB

  4. Key Aspects • Focus on low end quality market • Meals under R15 • Competing with MC Donald’s menu

  5. Menu • Ice cream • Low cost • Profit on ice cream • Profit on cup • Profit on serviette • Moves fast in summer(large volumes)

  6. Menu Continue • Burgers • Low cost • Popular • Call sell for under R15 • Profit on paper wrapping/box • Profit on serviette • Profit on burger • Profit on sauce sachets

  7. Menu Continue • Hot dog • Extremely cost • Sell under R 10 • Large quantities • Profit largely: • Large amount of space to advertise on box • Profit on box • Profit on serviette • Profit on sauce sachets

  8. Menu Continue • Hot Chips • Large quantity • Medium price • Profit on product(slightly) • Profit on sauce sachet • Profit on serviette • Profit on box/container/packet

  9. The products Tomato Sauce “Everywhere you go” and now its even in your box!

  10. Products 2 Serviette

  11. Additional profits • Supply the items to be branded on-small markup lark quantities.

  12. The vendors:

  13. Specifications • 1* fryer • 1*fridge • 1*storage unit • Dimensions:1500*780*1950mm.

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