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Historic Properties of Kentucky, Inc.

Historic Properties of Kentucky, Inc. Louisville, KY, serving all of Kentucky: 502-762-2093 (no texting) Brennan James Callan, Remote Pilot menogo04@yahoo.com. What have we done?. Officially started HPOK in 2008. Underwater Archaeological research dating back to 1990.

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Historic Properties of Kentucky, Inc.

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  1. Historic Properties of Kentucky, Inc. Louisville, KY, serving all of Kentucky: 502-762-2093 (no texting) Brennan James Callan, Remote Pilot menogo04@yahoo.com

  2. What have we done? • Officially started HPOK in 2008. • Underwater Archaeological research dating back to 1990. • TV/Film/Radio productions back to the 1970s. • Videotaped aviation/aerospace events around the nation. • Canoed and wrote steam guides for rivers in KY, WVA, IND, and OH.

  3. What else? • Videotaped/photographed historical grave markings for military heritage organizations. • Researched and brought litigation to protect historical monuments. • Given presentations at historical societies, clubs, and genealogical societies. • Worked with local, regional, state, and federal leaders and media to protect monuments.

  4. How can HPOK help your museum? • Aerial Videography • Branding and Marketing • Still Photography • Short Films or Full Feature Films • Providing this content so your webmaster can update your website. • Site/location aerial surveys

  5. Museum Branding & Marketing • What is your museum's branding and marketing plan? • How is your museum surviving now? • How will your museum thrive in the next recession?

  6. More Museum Branding & Marketing • Who are your past, current, and future patrons/members? • How are you connecting with younger audiences who might become patrons? • Are you retaining long-term members? • Do you have a webmaster for your museum? • Who manages your online media?

  7. Advertising • Do you have fuzzy/outdated still photos on your webpages? • Have you updated to ultrahigh definition videos? • What are your written business plans? • Do you have a “virtual tour” for your museum on your webpages?

  8. Your museums--1 • Are neighborhoods, commercial properties, or other types of “modern progress” physically encroaching on your museum property? • Can you maintain or expand the grounds around your museum to help you tell your stories?

  9. Your museums--2 • Do you have property line disputes for your museum property? • Can you convey to your patrons why you need more investment funds to buy adjacent tracts of land to preserve the integrity of the stories you tell or just to create the mood necessary for guests to walk back into the time period you display?

  10. If you keep doing the same things. . . • If you keep doing the same things, you are likely to only get the same results at best. If and when the world and national economies go into recession, what are your marketing plans? • Avoid complacency for job security.

  11. Updating Advertising • Requires you to be curious of new possibilities. • Thinking. • Creates positive tensions. • Seek universal insights. • Realize necessity. • Is all better than dissolving your museum.

  12. HISTORICAL PROPERTIES OF KENTUCKY, Inc. • Can help you document your past to ensure your future. • Can help you convey your museum’s significance and why it must be preserved. • Convince your current patrons/members why they need to extend their generosity into the future.

  13. Historic Properties of Kentucky, Inc. Louisville, KY, serving all of Kentucky: 502-762-2093 (no texting) Brennan James Callan, Remote Pilot menogo04@yahoo.com

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