IBM WebSphere Portal Family Strategy and Offerings

Note to Business Partner: This is a modular presentation. There may be charts in this presentation that you may not need. Please feel free to delete charts or modify the presentation for your customer seminar.

IBM WebSphere Portal Family Strategy and Offerings Business Partner name Date Name Title Company

Seminar Objectives • By the end of today's seminar you will know the following about IBM's WebSphere Portal Family Strategy and Offerings: • The current market conditions and business problems that portal solutions address • How IBM Business Portals fit customer needs • What the WebSphere Portal offerings are and how they work • And how we can perform an assessment of your business to determine how the WebSphere Portal Family can work for you

Business Portals 1. E-Business Market Dynamics • Today’s IT and workplace environment • Software for e-business on demand 2. Business Portals Importance • Market trends • Business challenges 3. Business Portals Capabilities • Interactive User Experience • Access On Demand • Buying, Selling and Channel Management 4. Why WebSphere? • Business value today

Today’s Business Imperatives Business environment drives need for business transformation • Focus on core competencies • Increase business flexibility and efficiency • Provide continuous global operations • Maximize profits while reducing costs • Accelerate time to market • Sense and respond to change rapidly Global marketplace Economic volatility and financial scrutiny Reduced product cycles Regulations and standards Industry consolidation

Evolution of e-Business to On Demand™ Enterprise Integration Access On Demand Transform business Optimize operations Dynamically respond to the needs of customers, employees, partners, and suppliers Integrate the Web with business processes Transact online Access information on the Web Integrate Internally Integrate Externally Adapt Dynamically Access Publish Transact Increasing Business Value

IT Must Support Business Transformation On Demand Business Model Value-Net Optimized e-businesson demand Roadmap Business Transformation Enterprise Optimized Traditional Business Model Process Optimized Point Dynamic Integrated IT Transformation

IBM WebSphere Software The leading software platform for e-business on demand Optimize Operations Integrate applications & automate business processes for operational efficiency and business flexibility Strengthen Relationships Enhance customer, partner, employee and supplier user experiences for optimal satisfaction Reduce Business Risk Rely upon a high-quality foundation to rapidly build & deploy applications for high-performance e-business on demand

Business Portals 1. E-Business Market Dynamics • Today’s IT environment • Software for e-business on demand 2. Business Portals Importance • Market trends • Business challenges 3. Business Portals Capabilities • Interactive User Experience • Access On Demand • Buying, Selling and Channel Management 4. Why WebSphere? • Business value today

Business Portals Market Trends Portals represent 2 of the top 10 software spending priorities for CIOs in 2003: 2. Employee portal (36%) 7. Customer portals (28%) Morgan Stanley, CIO Survey November, 2002 • International Data Corp. says the portal market will reach more than $3.1 billion by 2006, from $550 million in 2001. • Forrester Research Inc. estimates that nearly 60 percent of companies will have a portal initiative underway this year. • Supply Chain Systems Magazine: Portals: Gateways to Supply Chain Visibility, Feb 2003

Increasing employee productivity without decreasing accuracy for the optimal workplace Handling mobility technology changes Leveraging intellectual capital Strengthening customer and trading partner relationships Optimizing Web order management, marketing and merchandising Business Portals Business Challenges

Strengthening Relationships • Increase Productivity and Save on Expenses • Collaborative capabilities deliver immediate cost savings to global teams • Cooperative portlets share information improving employee productivity • Targeted information delivery for personalized access to content, • on demand • Simplify Access to Resources • Extend reach beyond desktop to mobile and embedded devices • Voice enable portals to streamline user interactions for immediate cost savings • Single point of secure access to content, applications and people • Enhance Business Relationships • New channels for customer acquisition through on-line marketplaces • Build partner and supplier relationships with integrated business processes • Customer retention via personalization for one-to-one marketing and appeal A better way to connect people, processes and content

Business portals provide the personalized, integration point for applications, content, information and people Access On Demand Interactive User Experience Customers Customers Partners Partners Selling and Channel Management Employees Employees Suppliers Suppliers Business Portals Business Portals Developers Developers Applications Host Environment Host Environment Application Development Application Development Content OpenSource Community Open Services Infrastructure Open Services Infrastructure Open Source Enterprise Modernization Enterprise Modernization

Interactive User Experience Interact in a personalized way with diverse business resources Requirements: • Providing a simple, single point of access to resources from anywhere, any time • Integrating disparate environments and data formats in real time • Enabling users to interact & collaborate • Extending customer reach and easily customizing content for the user IBM WebSphere Portal A single point of personalized interaction with applications, content, processes and people Benefits: • Increased user productivity • Stronger relationships with customers, partners, and suppliers • Reduced expenses for a more effective and efficient workplace • Enhanced access to people, processes and content

Interactive User Experience Celestica implemented an enterprise-wide portal to deliver automated business services that alleviated administrative overhead, improved customer service and enhanced internal productivity "We were facing demand for more B2B collaboration. Our customers wanted 24-hour access to reporting information. The challenge was to create a robust, scalable, cost-efficient infrastructure."--David Cefai, Vice President, IT Strategic Solutions, Celestica "We are first to market with a robust, secure, scalable, and fully integrated brokerage solution incorporating a completely new Web Services architecture and a new development paradigm." -- Randy Mowen, Director of Data Management and e-business architecture

Access On Demand People can easily access information and take action anywhere, anytime, using their choice of devices Requirements: • Accepting new wireless standards as necessary • Able to handle different applications, device formats, roaming and data types • Providing data security across networks and enterprise systems • Providing businesses access to information, people and applications with the option of using voice interactions IBM WebSphere Everyplace IBM WebSphere Voice Software for extending e-business applications to mobile devices and enabling natural voice interactions with applications and data Benefits: • Easy access to your e-business data from any contact point • Access to customer data is maintained throughout the sale cycle from anywhere • Enables new services offerings in a mobile environment • Voice enabled interface allows additional capabilities & options

Access On Demand "This is a complete end-to-end integration of the actual data from the flow computers on the pipeline right through to the backend billing application." -- Mike Didier, Staff Engineer, SCADA, ChevronTexaco Pipeline Company “The IBM wireless solution redefined our process for claims handling in the field so it is streamlined and takes costs out of our business..” -- Information Technology Manager, Progressive Insurance “We are reducing expenses by having the field forces use wireless PDA devices to connect (via WECM) to their backend systems to enable more effective operations and management.” -- Development Manager, Danish State Railways

Buying, Selling and Channel Management Optimize marketing, business relationships, and channel management to maximize e-commerce revenue Requirements: • Reaching the right customer with the right product at the right time • Automating and optimizing commerce-related business processes • Integrating across & beyond the enterprise to create a unified value chain of customers, partners & suppliers • Responding & adapting quickly to meet new needs & opportunities IBM WebSphere Commerce Powerful sell and buy-side solutions to handle the challenges encountered in customer and trading partner environments Benefits: • Strengthen and deepen business relationships • Optimize sales, marketing & brand effectiveness across channels • Maximize operational efficiency and productivity across the value chain • Adapt with agility for competitive advantage

Selling and Channel Management Panasonic now permits seamless, real time order entry and tracking, helping to drive a marked improvement in customer service ratings, reducing order-processing and call center costs by 80% and helping to cut development costs by up to 92%. National Geographic Society plans to triple its digital asset revenue over the next three years. The site was launched with 10,000 images is planned to add at a rate of 1,000 per week National Geographic Society took unstructured media files and turned them into manageable and valued assets with a streamlined ordering process and immediate access

IBM WebSphere Portal Family A single point of personalized interaction with applications, content, processes and people Portal - Express Designed for Small Medium size businesses, with simple installation, affordable pricing, and function Portal Enable Enables you to build scalable portals that simplify and speed a user's access to personalized information and applications Portal – Express Portal Enable Portal Experience Portal Extend Portal Express Plus Portal – Express Plus Portal Extend Allows your portal users to act on information and applications accessed by collaborating with other portal users. Portal Extend Portal Express Portal Enable

Focus Areas – WebSphere Portal

Judy, can you add spkr notes on business value ? Ease of Installation and Migration • Basic Installation • Self-contained, simple configuration • Goal is to be about as easy as unzipping a file • Can reconfigure user directory, security, etc. as the portal project progresses • Production Installation • Script oriented, very componentized • After install, can change many configuration parameters • Addresses cluster installs • Evolve the system by adding/modify components without reinstalling • Migration • Themes and Skins migrate automatically • Portlets run unchanged

Improved User Interface for Managing Access Control Inheritance

WebSphere Portal Productivity Components • Features Portal users can view, edit and share basic documents, spreadsheets and presentations through a portal interface Editing services have been added to the portal framework so they can be used by other portlets Use advanced browser features to deliver these features “on demand” without any client-side installation or browser plug-ins • Benefits Improves the productivity of users executing business processes that require basic editing and spreadsheet functions Lowers total cost of ownership for applications and user requiring basic editing and spreadsheet functionality

Portal Document Manager • Features • Subscribe to, View, Add, Delete, and Modify documents and folders • Approve changes via customizable workflow • Version documents • Benefits • Business user productivity; text editing & spreadsheet functions are critical to many processes • IT cost reductions for simple editing features

Judy, can you add spkr notes on business value? Content Publishing • Features • Files, structured content, rules, campaigns and personalized email • Workflow • Un-publish, recycle bin, content expiration • Template generation and registration within content wizards • Benefits • Increase business user productivity and site appeal • Content more timely and relevant • Reduce IT costs in content creation and management

Judy, keep this chart plusr Click to Action? If so, can you add spkr notes on business value? User-driven Process Integration: Cooperative Portlets • Cooperative Portlets – portlet messaging enables rich portlet applications • Builds on Click to Action and portlet API for portlet-to-portlet communication • Uses Property Broker component

Accelerating Time to Value • Collaboration Center • For enterprises that seek to extend web portal infrastructure with a pre-built e-Workplace solution. • Includes New Portlets • People Finder – On-line company directory with built-in instant messaging and people awareness • My eMeetings – View, schedule and attend Sametime e-meetings • My Quickplaces – Display, search and launch Quickplace project team rooms

Portal Standards Initiatives (delivered in refresh) • Portlet API: http://jcp.org/jsr/detail/168.jsp • Achieves Interoperability between local Portlets and Portals • Standardization via Java Community Process, co-led by IBM and Sun • IBM will provide the reference implementation; Sun will edit the spec and provide the compliance test kit • Portlet Web Services: https://www.oasis-open.org/news/oasis_news_01_28_02.shtml • Achieves Interoperability between visual web services and portals • Standardization vis OASIS, led by IBM • IBM leads workgroup and will provide reference implementation

WebSphere Commerce Portal delivers key business functionality for many Business Portal scenarios • B2E (intranet) • Employee Self Serve • eWorkplace • Dynamic Workplace • Workplace transformation • eHR • B2B (extranet) • Selling directly to businesses • Indirect Channel Management • Buy side / procurement • e-Marketplaces • Supplier Management • BP Direct Management • B2C (internet) • Selling directly to consumers • Customer segmentation • Customer Self Serve

Office Supply Co. Reports IBM Orders Edit : __ : Edit : __ : PO# Date Status Division My Sales Shipped Pending Scheduled Pending Shipped Scheduled SWG Hardware SWG IGS IGS Hardware 32123 R4432 E4343 R4432 E4343 R3333 2/13/03 1/33/03 2/04/03 12/1/02 2/4/02 2/11/03 ………………………………………………. More Reports Edit : __ : RFQ Account Item Description Quantity Catalog Orders Oil Co. 23422 Folders 3500 Contracts Boise Directory Terms Must receive by noon tomorrow Edit Boise.com Customers ………………………………………………. Respond ………………………………………………. Edit Contracts Contracts Edit : __ : Edit : __ : Order Manager RFQ Account PO# Date Status DivisionCreate OrderDelete Order Account Contract # IBM Pending IGS R4432 12/1/03 IBMB-3142332 TowerS-4933411 ENDECAB-4483311 Air PowerB-5948434 Oil Co.E-4938444 Ritz CameraS- 439855 Item Description Quantity Price Status Alternate 1 Description Price 2344 Laser Fax 1 $245.99 Backordered 2345 Fax Printer $299.85 Edit 1445 Paper 10 $65.99 In stock 1423 Fax Paper $19.95 Edit 1592 Cable Gold 2 $12.45 In stock 1423 Fax Paper $19.95 Edit Tax $10.45 Shipping $12.45 CommentsCustomer called and would like help finding an alternate to item 2344. Needs full order shipped at once. Total $345.99 ……………………………………………………. Edit ………………………………………………. Edit

Strengthen Relationships IBM's Commerce-enabled Portal: Easy To Do Business With Integrates commerce functionality into a portal framework • Increases Customer Satisfaction & Retention • Single "face" to customers, partners, employees • Consistent UI & service for all divisions & brands • More efficient access to multiple apps / divisions • ROI - Reduces Costs • Common infrastructure for managing customers & personalized content • Same tools & skills for Commerce, other applications • Reduces TCO • ROI - Increases Revenue • Creates cross-sell opps across divisions, brands • Sophisticated targeted marketing • Speeds Time-to-Market • New business functions surfaced in Portlets • Shared infrastructure Easy to do business with means that from the customer’s standpoint, interacting with you is as inexpensive and effortless as possible. Michael Hammer, The Agenda: What Every Business Must Do to Dominate the Decade

Maximize the power of people working together Extends the value of e-business through commerce business processes and portal technologies End-to-end transaction integration with a secure, single sign-on from anywhere, with any device Why WebSphere Business Portals? IBM WebSphere Software Advantages • Product & Technical Leadership Across the Platform • Integration Platform Comprehensiveness • Platform Reliability, Security & Scalability • Open Standards & Web Services Leadership • Cross-IBM SWG Componentization and Integration

Business Case View – WebSphere Portal ROI Provide Provide revenue protection revenue protection Build applications and Build and deploy applications and and cross selling cross selling services faster and services faster opportunities opportunities Consolidate procurement of Cost Cost Revenue Revenue Collaborate Collaborate and and learn from learn from Consolidate procurement of hardware and software Savings Generation Generation collective collective experience experience Savings hardware and software Reduce back Reduce back - - office office staff and staff and Expand market share Expand market share and and administrative costs administrative costs move into new markets move into new markets Operational Operational User User Efficiency Efficiency Satisfaction Satisfaction Improvements in via one Provide greater sense of Communicate Align IT Investments Align IT Investments customer retention channel ..not 1500+ websites – Productivity increases as Facilitate my job and my life Link event based cross processes – the “Wow! Factor” functional frustration decreases Share Share single single infrastructure infrastructure Increase data accuracy and Gain Gain competitive distinction competitive distinction speed decision making Focus Focus on on content and content and services services , not technology , not technology Streamline Streamline operational operational support support

Real results with WebSphere Portal Prudential’s B2C Portal • Enhanced customer experience through real time information access • Lowered call center costs by reducing call volumes through self-service • 300,000 registered users IBM’s B2E Portal • $6.2B in savings over 4 years via self-service, productivity and operational costs • Instant messaging and e-meetings created a more responsive culture • 72% of employees rate the portal as most preferred information source Bekin’s B2B Portal • Increased revenue by $75M with an online marketplace for trading partners • Reduced operating costs/improved profitability by $1M • Reduced cycle time 25 percent and improved customer satisfaction and loyalty Schneider Electric’s B2E, B2C, and B2B Portal • Supports SAP, PeopleSoft, Documentum, Lotus Notes applications • Web site infrastructure is shared: cost are reduced, performance is improved

IBM Wins Channel Champion Awards in Portal software • CRN 13h Annual Channel Champions Awards (March 2003) Leading the Industry … WebSphere Portal I IBM WebSphere Portal version 4.1 named “Best Enterprise Portal Platform” 2003 Codie Awards (April 2003) 2003 Gartner Magic Quadrants WS Portal #1 Horizontal Portal WS App Srvr #1WS Bus Integ #1Web Services #1e-Commerce #1 WS Portal “Powerhouse Vendor” Smart Enterprise Suite 2002 Market Shares Portal 1st App Server 1st Integration Broker Suites 1st Messaging 1st Application Composite Suites 1st Transaction Processor Monitoring 1st * Gartner Dataquest Sold 4100 Server Licenses in 2002

Why IBM? • “The most complete solution” • Portals are critical system software components • IBM is leader in system software • Operating systems • Transaction systems • Database systems • “Portal is a well-behaved WebSphere application” • Partners, partners, partners • Expertise across all elements of Portals • Leading standards efforts • OASIS, JCP • Web services • Market momentum

Why Portal? • Addresses customers’ key issues • Productivity • Cost reduction • Cost avoidance • Provides framework for current and future development • Enables new initiatives

Why Now? • Addresses immediate problems • Competitive advantage • Start now! • More effective to build early rather than retrofitting applications in the future

Business Partner Services • This page is for the business partner to indicate what services they will provide to the customer • Business Partner Supplied Bullet #1 • Business Partner Supplied Bullet #2 • Business Partner Supplied Bullet #3 • Business Partner Supplied Bullet #4 • Business Partner Supplied Bullet #5

Next Steps • WebSphere Portal Family Executive Assessment • Using the IBM Executive Assessment, (IBM Business Partner) will meet with you to conduct an e-business assessment of your company • Will work with you to map out the required hardware, software and services necessary to meet your company’s needs • This assessment takes approximately 2 – 3 weeks • After the initial visit, the customer will get: • An in-depth analysis of findings which includes the recommended business solution(s) • Strategic and tactical proposal • Competitive Website analysis (as applicable) • ROI analysis (where appropriate) • Download the executive assessment at: • http://www.ibm.com/partnerworld/software

WebSphere Portal – the most complete portal offering • Advanced collaborative features • Seamless people awareness, on-line company directory and instant messaging • Integrated Web conferencing and team workplaces • Broad array of portal technology available when you need it • Flexibility and choice • Powerful framework can be applied across B2E, B2C, and B2B deployments • Multiple portal offerings and operating system support to match your requirements • Power of WebSphere platform • Scalability and reliability of WebSphere Application Server • Integrated development environment of WebSphere Studio Personalization rules engine Content publishing Content management Search Analytics Application integrators Mobile device support Security

For More Information IBM WebSphere Portal A single point of personalized interaction with applications, content, processes and people Portal Home Page ibm.com/websphere/portal Portlet Catalog ibm.com/websphere/portal/portlet/catalog

Thank YouBusiness Partner Name, date, contact

IBM WebSphere Portal Family Strategy and Offerings