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Ceramic export consortia II Viet nam , 2012

Ceramic export consortia II Viet nam , 2012. Presented by: Phuong Nguyen (Ms). CONTENT. Vietnam ceramic overview Ceramic consortia Members&Model Plan&Action 2013-2015 Challenges&Opportunities. Vietnam Ceramic & Porcelain industry. A major supply hub of ceramic and porcelain products

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Ceramic export consortia II Viet nam , 2012

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  1. Ceramic export consortia IIViet nam, 2012 Presented by: Phuong Nguyen (Ms)

  2. CONTENT • Vietnam ceramic overview • Ceramic consortia Members&Model • Plan&Action 2013-2015 • Challenges&Opportunities

  3. Vietnam Ceramic & Porcelain industry • A major supply hub of ceramic and porcelain products • Vietnam product is famous for its design and artistic quality • The industry is supported by several craft villages located in different provinces • Available and diversify raw materials are another key benefit of sourcing from Vietnam. • The village of Bat is considered as the chief supply center for high-quality products, which superior design and construction. Data Export (Mil $) Source: GSO Vietnam

  4. Member IntroductionHAI NGUYET CERAMIC Co,LTd & ANH TUAN CERAMIC Co,ltd • ANH TUAN Ceramic • Add: 36, Giang Cao, Bat Trang COMPANY FACT • Year established 2002 • Head office location: 75 Giang Cao, Bat Trang, Hanoi, Vn • Ownership Locally owned • Factory location(s): Unite 1, Giang Cao, Bat trang, Hanoi, Vn • Director: Nguyen Van Hai (Mr)

  5. Member IntroductionPHUONG HOA CERAMIC Co,LTd • BUSINESS CONTACT • Nguyen Tu Anh • Title: sales manager • Cel: +84 912671461 • Email: phuonghoaceramic@gmail.com • Add: 135 Giang cao, Bat trang, Gia lam, Hanoi, Vietnam COMPANY FACT • Year established 1998 • Head office location: Bat Trang, Hanoi, Vn • Ownership Locally owned • Factory location(s): Bat trang, Hanoi, Vn • Chief Artist: Nguyen Khac De (Mr) CAPABILITY • Equipment: GasKilns, Electric kilns • Product :Ceramic crafts, Ceramic tableware & Porcelain crafts, Porcelain tableware & cookware • Exports by market: United States/Canada, European Union, Europe (non-EU)

  6. CERAMIC CONSORTIA MODEL HaiNguyet co: Response for commerce and marketing • Enhancing commerce and exporting activities to traditional markets • Activating in exploring new markets • Cooperating with external partners to enhance cluster growth • Updating new market demand and trend to suppliers Phuong Hoa co: Response for designing and producing • Concentrating in inventing and designing new samples • Controlling and improving product quality • Managing cost effective productivity • Responding for social issues such as: environment, labor health and living standa • Anh Tuan co: Response for Materials & technology • Supporting and supplying materials for productivity • Updating new technology • Concentrate on diversify material sources

  7. IMPLEMENTATION 2012

  8. PLAN &ACTION 2013-2015 • General Strategy • Maintain intensive cooperation among members • develop partnership with external institutions& authorities • Increase competitive advantages of consortia • Marketing • Set up short term & long term marketing strategy • Target and posit market • Promote and built up strong band image • Set up distribute channels • Operation &Finance • Assign members response for leading consortia activities • Set up annual budget; revenue –profit distribution model

  9. CHALLENGES &OPPORTUNITIES CHALLENGES • Facing fierce competition • Downing global economy • Lack of resources: capital, experience, information • Weak commitment & connections among members OPPORTUNITIES • Increase abilities to specialize in each member advantages • More resources to penetrate to new markets, product developments • Diversify customer bases • Sharing knowledge and experience among members

  10. THANK YOU FOR YOUR ATTENTION!

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