PUMA YARD QUAD

1. PUMA YARD QUAD For 17 days and nights this summer in London, the Jamaican-themed PUMA YARD promises to be the ultimate destination, offering a convergence of music and lifestyle activities that will deliver a one-of-a-kind consumer experience which is fully representative of the PUMA personality. The PUMA QUAD seen most often at the Volvo Ocean Race stopovers, has traveled to London just for the occasion. This mixed use space offers both retail and hospitality options. PUMA QUAD’s retail space houses a thoughtful assortment of PUMA performance wear, PUMA by Cedella Marley lifestyle products, FAAS footwear and apparel all in vibrant Jamaican colors. Within the retail space is a consumer activation photo booth allowing shoppers to send the pictures directly to their social media pages. The top deck of the PUMA QUAD features an indoor/outdoor lounge area and bar, ideal for kicking back with friends and enjoying a bird’s eye view of the PUMA YARD activities. The PUMA QUAD is built with shipping containers that are fused together to create a unique interior environment and exterior façade. This container concept was created by PUMA in collaboration with design firms LOT-EK and Kubik. The PUMA QUAD has travelled by truck, train, boat and plane to reach London this summer. Before it’s arrival here, the Quad visited South Africa, China, Brazil, Portugal and Ireland. Size: 90 square meters of sales space 30 square meters of storage 120 square meters of top deck party space Set up: 4 days construction, 2 days retail Breakdown: 3 days