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What Changes People?

What Changes People?. What Changes People? Experiences are the catalyst for change. Experience/Usability Design is a methodology. This means that the experience of the user is an approach to our work as opposed to a specific element within a project. Everybody is responsible.

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What Changes People?

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  1. What Changes People?

  2. What Changes People? • Experiences are the catalyst for change

  3. Experience/Usability Design is a methodology. • This means that the experience of the user is an approach to our work as opposed to a specific element within a project. Everybody is responsible.

  4. Experience Design • ...is based on the belief that people change their behaviors, actions and thinking in response to mental input. • Good experience design depends on knowing (or discovering) when, where and how to effect people in a particular manner. In short, it is driven by psychology.

  5. Some Types of Experiences Star Trek Holodeck Cooking, Snowboarding Painting, Composing, Reading, Writing Improv Theater Film/TV MySpace browsing “Richness” Online training Instant Messaging Lifting something heavy Interactivity

  6. Elements of Experience Design Interface design Interaction design content Information design

  7. They can be: • subtle or OVERT • They can: • Change Purchasing Behaviors... • Attitudes… • Knowledge… • Productivity...

  8. 5S Beauty Jungle Sitean Experience that Changes Purchasing Behaviors

  9. Schizophrenia- Open the Doors sitean Experience that Changes Attitudes

  10. Interconnected Gamean Experience that Changes Knowledge

  11. Yesmail.coman Experience that Changes Productivity

  12. Designers must adopt methods and language that ties their success with the business goals of their customers. In other words, think and act in terms of design giving customers a ROI: a return on investment.

  13. This doesn’t necessarily mean a flashy site. Engagement can be compelling content, too. But within that time frame, every site must become relevant and compelling to that particular audience. “People are visual learners; if they are not engaged in a site within the first 10 seconds, they will leave.” (Forrester Research)‏

  14. Visual Design : Differentiates

  15. Visual Design : Differentiates

  16. Visual Design : Enables Navigation

  17. Visual Design : Speeds visual recongition

  18. Visual Design : Engenders trust

  19. aiga.org - advocate organization of Experience Design • Coolhomepages.com - collected repository of engaging web sitess • Goodexperience.com - statistics, market analysis • Nathan.com - articulate advocate of a complete design approach • Useit.com - usability and informational clarity

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