CEAT Bangladesh Ltd. Journey & Challenges Presented at IBCCI seminar - 29 th March, 2014

1. CEAT Bangladesh Ltd. Journey & Challenges Presented at IBCCI seminar - 29th March, 2014

2. CEAT Bangladesh Ltd. • Corporate structure • Company incorporated on 30th May 2012 • 70:30 JV between CEAT Ltd., India & AK Khan & Co., Bangladesh • Professionally managed by independent management team • Business Plan • Meet approx. 40% of Bangladesh Tyre requirement by setting up a state-of-the-art tyre manufacturing plant in Bangladesh • Capacity of 65 tons / day to manufacture tyres for all types of vehicles • Proposed investment US$ 52 million • Direct employment – Approx. 500 people • Export approx. 20% of output of the plant • Fully compliant, socially responsible & ethical business approach

3. About the JV partners - CEAT & AKK • A.K. Khan & Co. • One of the oldest & most respected business houses in Bangladesh • Very well respected for financial strength & Ethical business practices • Diversified business interests in Textiles, Logistics, Telecom, Water Health, Securities, Fishing & Agro Forestry • Contributing to Bangladesh economy through JVs in high technology and employment intensive areas • CEAT Ltd., India • Indian MNC with history & legacy of 90 years and origins in Italy • Annual sales of over $ One billion • Largest exporter of tyres from India with exports of $ 200 Million • Professionally managed company with over 5,000 employees; • Publicly listed on Indian Stock Exchange • Three plants in India & two in Sri Lanka .

4. Benefits to Bangladesh economy • Largest investment in Bangladesh manufacturing sector by any Indian company • Foreign exchange savings through import substitution & generating foreign exchange through exports • Contribution to National exchequer by payment of taxes • Generating local employment • Manpower skill up-gradation through introduction of ‘Best Practices’ in manufacturing, marketing & management • Superior customer service and product reliability through local presence of CEAT • Multiplier effect through development of ancillary industries

5. Business timelines & current status • Completed acquisition of 28 acres of land in Bhalluka, Mymensingh • Funding tie-up completed for entire project investment of US$ 52 mn. • Plant construction & mobilization work started • Most of the ‘Long lead time’ machines ordered • Commercial production to commence from mid 2015 • Current manpower at 65 incl. 20 graduate engineers • Started market development efforts by import sales through 3 branches • Customers already getting a flavor of World class – Manufacturer provided ‘After sales service & warranty’

6. Experience so far • Extremely positive • Most government agencies very cooperative & welcoming • Tremendous desire to support anyone who can do good for Bangladesh economy • Speed of getting things done is very good. • Permissions & licenses get done if you follow guidelines & prepare documentation well • Work culture and ability to learn is very good • Business & economy move despite the socio-political turmoil

7. THANK YOU