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The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations

The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations. What is public relations?. Marketing Publicity about your cause, issue, organization Controlling perceptions. Create a public relations team and assign duties. It’s not one person’s responsibility. Using PR Tactics.

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The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations

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  1. The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations

  2. What is public relations? • Marketing • Publicity about your cause, issue, organization • Controlling perceptions

  3. Create a public relations team and assign duties It’s not one person’s responsibility

  4. Using PR Tactics

  5. Be UniqueGive something newOffer solutionsUse a tie-inRegular communication

  6. Think through your message • Does the campaign have emotional strength? • Does it demonstrate the message? • Can the intended audience relate to it? • Is it a step above the ordinary? • Does it answer the basic questions of who, what, when, and where? • What results do you want?

  7. Press Releases

  8. Let the media know what’s going on • Events • Issues • Faxes or mail

  9. Contents • Contact Information • Release date • Headline • Body • Response information Keep it short and to the point

  10. Use your available resources to find media • NASW • Other organizations with similar goals • Your university

  11. Be prepared • Put together a description of your event or cause • Know the details • Make it more than just an “event” • Post event- send thank you cards

  12. Letters to the Editor • Short- no more than 200 words • Local is best • Keep writing!

  13. Handling The Media

  14. Don’t worry you won’t be this bad! http://www.naswoh.org/displaycommon.cfm?an=1&subarticlenbr=727

  15. Let’s practice!

  16. Get comfortable with public speaking • Classes • Other organizations • Departments Provide a handout

  17. Online Marketing

  18. Facebook • Build relationships with legislators, reporters, etc. • Facebook events

  19. Twitter

  20. Photo based sites (Instagram, Pinterest)

  21. Blogs • Write content about your event or cause for other blogs • Start your own blogand publicize it

  22. Protect AND Develop Yourself! PR and Your career

  23. Activism can change the world- and your life.

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