1 / 7

Google Tag Manager

Google Tag Manager (GTM) is a free utilityfrom Google. Using GTM you can manage Google Analytics, Google advertising and othertracking tags of a single websiteor many websites.<br>Tags are small codesusing which you can measure website traffic and visitor behavior. Mismanaged tags without can create big problems. If you apply tags wrongly it will result in duplications or missing data. With Google Tag Manager, these problems are solved and you can run your campaigns whenever you require. If you have too many tags in your website and If new tags are to be added, you can do it using GTM.

darshanapponix
Download Presentation

Google Tag Manager

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. In short, Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app. • Imagine being able to literally see every single click that happens on your site. With GTM, it’s deceptively easy to set up and I’ll show you how to do exactly that in just a bit. • Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Apponix Technologies

  2. Why do digital marketing specialists need to learn GTM? • Google tag manager will help you consolidate all the marketing tags in one container, • It makes the life of a marketer easy by allowing them to add/remove marketing tags from various platforms including Google Adwords, Facebook pixel, Twitter tag and many more. • Once the GTM is installed on the website, as a marketer you will not need to touch the code or bother the developer to embed new tags for each campaign. • Can focus on 3 strategic reasons for Marketer's: Apponix Technologies

  3. 1. Time Having a proper implementation for tag management will reduce time spent on implementations significantly, it can reduces over 80% which give allot of time to focus on business and not technical solutions. Apponix Technologies

  4. 2. Reduces Cost When you have a Tag Manager, don't need any consultation or technical programmers to help add and remove elements to the DataLayer, or add additional tracking, which made data exactly how we want and can reduce cost significantly. Apponix Technologies

  5. 3. Flexibility and features • With Tag Management solution, one can rarely have to talk to developer anymore, we can do all the work alone and no developer capable to catch up, funny now developers reach out to you asking to get trained on this solution and moving from the standard coding on page. • Google Tag Manager is an integral part of the Digital marketing and can help you to track the number of: • Conversions; • Website visitors; • Number of Events; • All managed goals, etc. Apponix Technologies

  6. Apponix Technologies

More Related