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Lee Hunter Product Marketing Manager - Google

Lee Hunter Product Marketing Manager - Google. Technology Trends. 1. The Digital Opportunity is Global. 1.4B people online (up from 500M in 2003). $438B 2008 eCommerce sales. 60B searches conducted per month worldwide. 20 hrs Video uploaded every minute to YouTube. 0.5. 2. 6.5.

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Lee Hunter Product Marketing Manager - Google

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  1. Lee HunterProduct Marketing Manager - Google Technology Trends 1

  2. The Digital Opportunity is Global 1.4B people online (up from 500M in 2003) $438B 2008 eCommerce sales 60B searches conducted per month worldwide 20 hrs Video uploaded every minute to YouTube

  3. 0.5 2 6.5 2003 2007 2012 1 1.5 7 2.5 4.5 2.25 4 6 6 7.5 Hours online / month Growth in online usage 11 16 32 Entertainment Community eCommerce 2 Communication 5 Information

  4. Drivers of Change Falling cost of storage Democratization of the tools of production Ubiquitous connectivity 4

  5. Recovery…… ….Innovation

  6. Where Google Sees Opportunity Web Apps Search Video Mobile

  7. “We’ve turned the corner” Eric Schmidt, CEO, Google, Inc. August 2009 …But What Did We Learn?

  8. The New Basics: Getting Ahead of the Recovery Relevance Communicate Creatively Precision Target Consumers Locally Deeper Connections Connect Consumers Innovation Be Nimble

  9. Relevance: Communicate Creatively 5.6 20

  10. Visits travel blog Researches travel deals Browses destination articles Reads hotel reviews Searches on “hotels” Searches again: “hotels reviews” Relevance: Communicate Creatively Harness Increased Engagement SEARCH CONTENT

  11. Precision: Target Consumers Locally 117% Destination 99% Air 92% Car 84% Hotel Source: Google Internal Data

  12. Precision: Target Consumers Locally Micro-Target Your Destinations Web Search Volume in the Hotels & Accommodations Category on Google.com “Near” + “Close To” January 2004 to September 2009, including forecast 66% Growth Since 2004

  13. Deeper Connections: Connect With Consumers

  14. Innovation: Be Nimble Web Search Volume in the Travel Category on Google.com Low cost travel January 2005 to September 2009

  15. Innovation: Be Nimble Be Willing to Adapt and Experiment Category Overall vs. Geneva vs. Tenerife vs. Istanbul vs. Rome January 2005 to September 2009 Category Overall vs. London vs. Sydney vs. Thailand vs. Paris January 2005 to September 2009

  16. The New Basics: Getting Ahead of the Recovery Relevance Harness Increased Engagement Precision Micro-Target Your Destinations Deeper Connections Add Value To The Travel Experience Innovation Be Willing to Adapt and Experiment

  17. Google Insights for Search: www.google.com/insights/search Google Keyword Tool: adwords.google.com/select/KeywordToolExternal Google AdPlanner: www.google.com/adplanner Webmasters Central: www.google.com/webmasters Google Analytics: www.google.com/analytics

  18. THANK YOU! 18

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