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Telling Our Story On Parliament Hill

Telling Our Story On Parliament Hill. Presented by Janice Hilchie Vice President, Government and International Relations Canadian Life and Health Insurance Association. Industry Advocacy Campaign Objectives. Target Audiences. Federal and Provincial Legislators

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Telling Our Story On Parliament Hill

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  1. Telling Our Story On Parliament Hill Presented by Janice Hilchie Vice President, Government and International Relations Canadian Life and Health Insurance Association

  2. Industry Advocacy Campaign Objectives

  3. Target Audiences Federal and Provincial Legislators Finance, Health Ministers and staff Departmentalofficials Regulators Media

  4. Tactics CEO Speeches and Comments Proactive Media Engagement Social and Online Influencer Relationship Management Advertising StakeholderEvents

  5. Core Messages Major contributor to Canada’s job market and productivity Canadian-owned global success story Strong, competitive and vibrant Supports the financialneeds of Canadianseveryday

  6. CEO Speeches and Comment

  7. Proactive Media Engagement

  8. Social Media

  9. Advertising

  10. StakeholderEvents

  11. Advocacy Day on Parliament Hill

  12. Measures of Success • Number of requests for consultation from governments • Media articles and impressions • Web site traffic and increase in online engagement • Advertising audience reach • Positive acknowledgement of the industry Participation in stakeholder events

  13. CONVEYING OUR MESSAGES TO PARLIAMENTARIANS

  14. Three-Fold Strategy

  15. Advertisments Publications read by MPs

  16. Print and Online

  17. Insurance Caucus • Conservative parliamentary caucus established in 2013 • Chaired by Peter Braid, MP • Provides a venue to convey industry issues to interested MPs

  18. Advocacy Day • Annual full day event in the Fall • Opportunity to raise awareness of the role played by the industry and to discuss priority policy issues • CEO participation • Meetings with individual MPs

  19. Advocacy DayTactics • Establish a theme • Identify target list of parliamentarians • Identify the issues • Policy Brief • Script

  20. Policy Brief

  21. Advocacy DayIssues 2013 • Industry overview • Long-term investing • Long-term care • Prescription drug costs • PRPPs • Genetic testing and Insurance

  22. Advocacy DayReceptions • Various formats: We’ve tried them all • Breakfast event • Receptions • Success Factors and Pitfalls

  23. Advocacy DayFinance Department Meeting • Luncheon meeting with Deputy Minister of Finance and officials • Future policy is driven by the Finance Department • Determine issues, develop talking points, assign speakers

  24. Finance Department MeetingTopics 2013 Regulation And Unintended Consequences  IFRS PRPPS WURA Long-term Investment  GST on Reinsurance FACTA

  25. Advocacy Opportunities For CFA

  26. Questions? Thank you for listening

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