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POTTERY BARN

POTTERY BARN. Elizabeth Batson Lyndsey Shaver Di Wu. Company History. Pottery Barn began as a single store in Lower Manhattan in 1949. Founded by Paul Secon and his brother Morris, they sold the company in 1986. . Company Information. All-American style home furnishings store.

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POTTERY BARN

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  1. POTTERY BARN Elizabeth Batson Lyndsey Shaver Di Wu

  2. Company History Pottery Barn began as a single store in Lower Manhattan in 1949. Founded by Paul Secon and his brother Morris, they sold the company in 1986.

  3. Company Information • All-American style home furnishings store. • Aim for comfort, style and quality • Currently Owned by Williams-Sonoma. • Age Specific Stores: • Pottery Barn • Pottery Barn Teen • Pottery Barn Kids

  4. Strengths • Name Recognition • High Quality Merchandise • 30-90 day return policy (depending on item) & 1 year warranty on all furniture. • Merchandise is stylish and classic • Can purchase products in store, online or through a catalogue. • Store Credit Card • Good Locations (NW 23rd in Portland)

  5. Weaknesses • Price, Merchandise is Very Expensive! • Most of the Merchandise is Seasonal. • Limited Availability of Merchandise In Stores. • Limited Locations. $169.00!!!

  6. Opportunities • Become more Eco-Friendly. • Offer more items in stores. • More Advertising. • Sponsorships. • Pottery Barn could Sponsor Mall Furnishings. • Expansion. • More Locations.

  7. Threats • Creation of lower-priced home furnishings from Ikea. • “The Pottery Barn Rule” Not True! • Competition: • Crate & Barrel,

  8. Sources • www.potterybarn.com • www.pbteen.com • www.potterybarnkids.com • www.youtube.com • www.wikipedia.org/potterybarn

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