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Altering Photographs for Advertisements: Why it’s wrong

Altering Photographs for Advertisements: Why it’s wrong. Christine Celia Section 6. History of Photo Altering:. Manipulating photographs is nothing new in our society. Started to become popular in the 1980’s.

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Altering Photographs for Advertisements: Why it’s wrong

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  1. Altering Photographs for Advertisements:Why it’s wrong Christine Celia Section 6

  2. History of Photo Altering: • Manipulating photographs is nothing new in our society. • Started to become popular in the 1980’s. • Today changes in photographs are much more drastic compared to the past due to advanced software.

  3. Programs Used: Adobe Photoshop Corel Paint Shop Pro Photoimpression

  4. Why Photographs are altered: To enhance the looks of people and/or objects To save time and money on advertisements To avoid trial and error in photoshoots To make companies more efficient

  5. Why is this a problem? • Women already live in a society where they feel they need to look perfect. • Some altered photographs give people the belief that “perfect” is unhealthy. • This can be dangerous to people’s health. • Can cause people, specifically women to have anxiety and be depressed.

  6. Why Is This a Problem? (Cont’d) • These advertisements are not realistic. • May make consumers believe that a product can do something to an extent that it cannot. • False Advertising. • Can cause unhappy customers.

  7. Advertisements: Ralph Lauren Ad Twiggy Oil of Olay Ad:

  8. How this problem can be fixed: • Understand that companies will not stop altering photographs. • However they should not be altered to the point where the image of the human body is distorted. • Advertisements should come with disclaimers. • Would make consumers realize that their results from the product usage may not be as drastic.

  9. Youtube Video: Dove Evolution

  10. Works Cited: BlackCode. “Photo Manipulation With Adobe Photoshop And Its Effects On Society.” Computers Zine.8 May 2010. Web. 10 Nov 2010. http://computerszine.com/photo-manipulation-with-adobe-photoshop-and-its-effects-on-society "Dove - Evolution Commercial." youtube. Web. 10 Nov 2010. <http://www.youtube.com/watch?v=hibyAJOSW8U&feature=related>. Ki Mae Huessner. “11 Photo Editing Flubs: Ralph Lauren Ad Sparks Controversy.” Abc News/Technology Ahead of the Curve. 8 Oct 2010. Web. 10 Nov 2010. <http://abcnews.go.com/Technology/AheadoftheCurve/11-photo-editing-flubs-digitally-altered-photo-disasters/story?id=8780937&page=1> Pfanner, Eric. “A Move to Curb Digitally Altered Photos in Ads.” The New York Times. 27 Sept. 2009. Web. 10 Nov 2010. <http://www.nytimes.com/2009/09/28/business/media/28brush.html?_r=1> Tracey, Sam. “Altered Photos harm consumers, should come with disclaimer.” The Daily Campus. 2 Feb 2010. Web. 10 Nov 2010. <http://www.dailycampus.com/commentary/altered-photos-harm-consumers-should-come-with-disclaimer-1.1111227>

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