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Identity and Deception. April 12, 2004 IS 208B. Today’s Topic. Identity Deception Issues of Trust, Reputation. Identity - The “body”. Representation: Profiles, handles, blog URL, email addresses Lacks known characteristics of the body Process of projecting self into container
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Identity and Deception April 12, 2004 IS 208B April 12, 2004
Today’s Topic • Identity • Deception • Issues of Trust, Reputation April 12, 2004
Identity - The “body” • Representation: Profiles, handles, blog URL, email addresses • Lacks known characteristics of the body • Process of projecting self into container • Affected by personal experiences • “The Turing Game” • Maximizes given, minimizes given off April 12, 2004
Negotiating Identity • Projecting self to an unknown audience • Lurkers • Future visitors (persistence) • No context/reaction cues • Collapsing of faceted self • What norms are appropriate? • Deja search, Google April 12, 2004
Why does identity matter? • Build up reputation, trust • Interact in a socially appropriate way • Bring online relations into everyday life • Anonymity fails in all accounts • Pseudonymous identity sometimes appropriate April 12, 2004
Identity and Friendster • Context derived by invitee • Maximizes apparent clusters • Maximizes understood norms • Profile shifts when broader context realized • Vulnerability, collapsing of facets • Teacher anecdote April 12, 2004
Deception • Morality issue? Culturally determined? • What is to be gained/lost? • Protection of self -> honor • Protection of situation/context -> respect • Often poorly constructed as protection of other • Consequence: embarrassment or feeling of deceit? • Opportunity to try something new • Keys: context, consequences April 12, 2004
Deception Signaling • Assessment signals • Follows handicapped principle • Large muscles to show strength • Conventional signals • “Gold’s Gym Powerlifter” T-shirt • Loses value based on inaccuracy of signal April 12, 2004
Everyday Deception • How are you? -> I’m fine • You say it when it’s not true • Maintain social appropriateness • Walking briskly at night or around panhandlers • Signal: being in a hurry • Self-protection (from physical and/or emotional issues) April 12, 2004
Digital Deception • Few assessment signals, only conventional • Problems with coarse descriptors • Failure to read assessment signals • What is “written on the body”? • Conventional deception that was not previously possible • Gender, race, age April 12, 2004
Is identity deception problematic? • Exploring different demographics, different configurations of life • Acting out dysfunctional home life in SIMS (Turkle) • Access to “privileged” information • Women, minorities & cars in the Valley • Tech bulletin boards April 12, 2004
Technology permits deception • Mobile phone: “I’m going under the bridge.. i’m going to break up!” • Email: “Sorry, my spam filter must have eaten it” • IM: “It’s not accurate about my away time” April 12, 2004
Increasing Accuracy May Not Be Desired • Polaroids and Dalai Lama Dots • Constructing the story as appropriate • Ephermality • Email was becoming more precise… • Do we really want location information? • Vulnerability management April 12, 2004
Accuracy and YASNS • “Are you my Friend? Yes or no!?!?” • Social appropriateness of saying no… • Fakesters • Social network models all wrong • Lacking strength of ties • Structural differences April 12, 2004