Presentation to Alberta Clean-Tech Conference Red Deer, Alberta 18 September MMX Satya Brata Das

1. How Alberta Can Lead the Green Future Presentation to Alberta Clean-Tech Conference Red Deer, Alberta 18 September MMX Satya Brata Das Cambridge Strategies Inc.

2. What Albertans Want • The Cambridge Strategies Inc. Value Map • Empirical data to design policy, reflect citizen values, earn social license.

3. 1 2 3 How we map public values Preference measurement and analysis is a research approach that can be used to understand how people make choices Learn how perceptions compare and what is most important to people Identify what is most important to people and what they are willing to trade off to keep what matters most Understand perceptions and how choices are made (trade-off) Measure the tenacity with which people stick to their preferences through a user friendly survey Design, deliver, and/or communicate new or existing programs addressing the values of citizens Optimize policies to create win-win solutions - Conjoint Survey on Albertans Values for Oil Sands Development

4. Key Findings Albertans are engaged as citizens living in Alberta. Two out of three will: • Tell others about living in Alberta, have a desire to remain in Alberta, and strive to make Alberta better place Citizens are not satisfied with management of the oil sands, and of provincial / federal governments Drivers of preferences towards oil sands policy: Reclamation, habitat, and ecological monitoring Industry is at risk for its social license to operate

5. Clean Tech in the Oilsands This chart illustrates the potential a given feature has to drive overall preferences.

6. What should drive clean tech? Tornado chart shows preference for different levels (cont.) Influential driver for dev. Type of reclamation Monitoring ecological impacts Pace of reclamation

7. What should drive clean tech? Habitat protection Habitat protection Priority for land use CO2 capture Water usage Perceived true state Actual true state

8. Three attributes have high perception-gap scores: differences between desired state and true state Perception Gap measured as the available utility scores for a given attribute between most preferred level, and current state. Displays the share of total perception gap, and the proportion that each attribute contributes to the overall gap (summing to 100)

9. 9 out of 10 view the oil sands as important to Alberta’s prosperity In your opinion, how important are the oil sands to Alberta’s prosperity? Extremely important Very important Somewhat important Somewhat unimportant Very unimportant Extremely unimportant • In the 2007 study, 87% of respondents believed the oils sands were Extremely or Very Important to Alberta’s future

10. Few believe Alberta government is responsibly managing oil sands The government of Alberta is responsibly managing Alberta’s oil sand resources Completely agree Agree Slightly agree Slightly disagree Disagree Completely disagree

11. … perhaps because half feel they have no influence on the government My opinions have no influence on the government Completely agree Agree Slightly agree Slightly disagree Disagree Completely disagree

12. Half of Albertans feel they are not being listened to by their provincial government I am not being listened to by my provincial government Completely agree Agree Slightly agree Slightly disagree Disagree Completely disagree

13. What Albertans Value in Leadership Most desired (optimal) Leader: • Experience: Life / Business • Vision: Focused on world view & Alta in it OR Focused on role of Alta in Canada • Education: Minimum University • Personal qualities: Integrity & Honest OR Experienced and Knowledgeable • Communication: Provides sense of clarity to issues • Change agent: Advances new ideas Albertan Values Mapping – Leadership Survey 2003

14. What Albertans Value in Leadership Least optimal Leader Qualities: • Experience: Academic experience • Vision: Focused on Alberta • Education: High School • Personal qualities: Assertive & self confident OR Informed & curious • Communication: Media savvy • Change agent: Follows the lead of others Albertan Values Mapping – Leadership Survey 2003

15. What Albertans Value in Leadership Key Findings - Preferences Key drivers (BUILD): • Life / business experience • Provides a sense of clarity on issues • Helps support new ideas • Advances new ideas or champions causes Somewhat important drivers (MAINTAIN): • Focused on role of Alberta in Canada • Focused on world view, and Alberta’s role in it • Integrity and honesty • Experienced and knowledgeable Unimportant drivers (AVOID): • Academic experience • Focused on Alberta • Media savvy • Follows the lead of others • Assertive and self-confident • High school only education Albertan Values Mapping – Leadership Survey 2003

16. Green Oil: Clean Energy for the 21st Century? Alberta’s Clean Tech industry can and will turn this question into a statement.

17. Why Albertans? ...because geology endowed us with the largest hydrocarbon deposit on the planet, the bituminous sands.

18. Canada: The democratic world’s energy superpower

19. The American battleground

20. We Can Lead the World Greener oil sands; cleaner coal; alternative energy; bio-energy and bio-economy. The oil sands can make Canada the world’s first clean-energy superpower.

21. The Future Value of the Oil Sands: Investing in Clean-Tech We have $15 trillion worth of oil sands wealth. Let’s fund the transition to sustainable energy, starting with greener hydrocarbon production.

22. Alternative energy built on greener hydrocarbons Our high-carbon-emission resource will pay for the low carbon economy.

23. Fund the future with a carbon tax Natural Resources Severance Tax (NRST): • Applied to the gross value of any natural resource and • Measured by the market price of the resource at the first “point of sale” upon severance.

24. NRST will create jobs and drive growth A predictable and strong stream of revenue will: • Pay for a clean-energy economy • Accelerate the development of low-carbon industries and • Greatly increase investment in renewables and alternatives.

25. Advantages of NRST A 5% NRST on oil at $70 a barrel, yields $7 million per day to fund the Green Future.

26. Designing The Green Future A high-speed rail network. Government assembles the right-of-way; private sector builds and operates to government safety and performance standards.

27. Designing The Green Future Developing the nano-economy Researcher David Rider shows off an unsealed plastic solar cell . Researchers from the University of Alberta and the National Institute for Nanotechnology have extended the operating life of an unsealed plastic solar cell from a few hours to eight months. – Courtesy of U of A Express News

28. Designing The Green Future Alberta is the world leader in societal development: wellness, literacy, connectivity, community, diversity, inclusion and sustainability.

29. Designing The Green Future Hydro Power and Clean-Coal Power Generation

30. Designing The Green Future Developing the Bio Economy

31. Suite 208, Empire Building, 10080 Jasper Ave., Edmonton, Alberta, Canada T5J 1V9 Ways to Connect satya@cambridgestrategies.com www.CambridgeStrategies.com (780) 420-0505 Add you thoughts on Alberta’s clean energy future @ www.GreenOilBook.com