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Comments on MMP report: “Revealing Race”. Guy Berger, Johannesburg, 16 April 2007. Points to be made. Scope and context History, object, omissions, definitions Troubling aspects Lose-lose options, media-centrism, race real or not, resource guide Looking ahead: complementary research
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Comments on MMP report: “Revealing Race” Guy Berger, Johannesburg, 16 April 2007
Points to be made • Scope and context • History, object, omissions, definitions • Troubling aspects • Lose-lose options, media-centrism, race real or not, resource guide • Looking ahead: complementary research • Identity, being critical, generalising, audiences
History • “Representation of R&/X after 12 years of democracy.” • History is essential to give meaning • From what, to what - Steenveld • What are we trying to leave behind? • What is our ideal to which we aspire? • And: from earlier research (HRC) – • What method & other lessons for this project?
Object of study • Looking at R&/X explicitly treated (why?) • Not at implicit issues: • R&/X of sources • Class replacing race • = same people still shafted! • Qualitative image painted • Value of lives comparatively • Pictures • News agenda topics (eg. Matthews/Rusike) • Advertising
Need to clarify! • Clarify: subject is R&/X OR media’s add! • Or BOTH: eg. X that is exacerbated by media. Or – all three? • Very unclear: p35 – support, challenge or neutral on propositions. • (page 35 only “10% challenge”; vs graph 3: “2% no place for racism”) • Not many articles in total in fact • good or bad? Are stories being missed? • Most being “features & opinion” (so?)
R&/X by omissions? • Did not look at all crime articles, just those where R&/X mentioned. • Thus: problematic to isolate these and draw guidelines from whole coverage • Point of our history: R&/X still impacts on everything: subjects, sources, power language; perspective … (cf Swan letter) • So likely R&/X differences across board • = need guidelines that cover waterfront!
Other side of coin • Proposition: “Africans are victims” 15% of content. • How does this compare to stories where this is NOT the case? Not cited. • Avoid ideology that victims are ALWAYS survivors. • Point: there are stories that should NOT have R&/X, and stories that SHOULD. Need to pinpoint the latter, not only former. • And how the SHOULD’s should be done!
R&/X • Race, racism, ethnicity, xenophobia • Definitions? • Disaggregate? • Crime, politics, economics, justice, conflict = 60% of total no. of stories located. • Culture, schools, churches, Sport??? • Needs checking and comment!
Damned if you, if you don’t MMP: • White on black crime – race mentioned • Black on ?? – race not mentioned • = impression that it’s common for Black to commit crime. (= tendentious inference) BUT: • MMP is also concerned when race is cited as if it were a relevant factor when it’s not. SO: • MMP want it both ways: raced and non-raced at the same time! Lose-lose scenario!
Too media-centric • “It is through the media that people form, shape and make sense of their world” • This points to limits of text-only research. • Need to get to source – esp for politics of this kind of research, i.e. production.
Race as “primary explanation” • =14% of stories. MMP implies this is a flawed proposition. • “Finding is made when no other reasons given, but race is.” • But: It could be true. 10% are about victims of racially-motivated crimes. • In them, point is: Race is not the only explanation, & also not “natural” but social. • Can say: Primary, not exclusive explanation. Race ID & racism = can be real causes!
Resource guide • “Build tolerance” • “Embrace diversity” ANSWER: • Omission needs tackling • The grey areas are the difficult ones • Danger of political correctness – and R&/X going off radar – or into cyberspace.
Identity at the heart • Racial ID and worldview ebbs & flows, so • A. How a journo feels addressed by a possible story • Is it experienced in racial terms? • B. How that journo responds to this • C. How in turn journo addresses the audience • A & B can differ; • C can be yet another thing • D – how audience reacts to address is another. • = Interview journalists about ID question!
Critically- uncritically • “Media uncritical on racial polarisation by parties” • Unclear what the alternative is – and what and how handbook should address? • Is this a call for normative criticism? (Story should include moralising) • Or epistemological critique? (Story should problematise knowledge)
Presumptious generalisation • “Impression: Blacks do crime.” • “Stereotype that whites are racist.” • But surely message is more complex: • Do people actually decode in such generalised terms? When race is or is not mentioned? • Don’t they add/subtract R%/X much of the time? • MMP needs audience reception analysis.
Summing up & thank you • Define problem – and solution historically • Need to look at omissions • Need to case study journalists’ IDs • Need to do some audience research • i.e. circuit of text, production, consumption. • AND society’s state of racialisation, etc.