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Social Networking

Social Networking. Competency. Participants will have the knowledge and ability to give clients guidance to effectively utilize social media to enhance the job search process Outcomes Use Linkedin to research companies, find a job, and network with colleagues.

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Social Networking

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  1. Social Networking

  2. Competency • Participants will have the knowledge and ability to give clients guidance to effectively utilize social media to enhance the job search process • Outcomes • Use Linkedin to research companies, find a job, and network with colleagues. • Use Facebook to research companies, network with family and friends, and join networking groups • Improve their social media image to employers

  3. The Impact of Social Media Social Media is no longer a trend, it’s part of everyday life • 63% of Americans have internet access • More than 4 of 5 US online adults use social media at least once a month • Half of these users participate in social networks For the Users

  4. Impact of Social Media • Radio – 38 years • Television – 13 years • Internet – 4 years Years to reach 50 million users: • Facebook – 9 months • 96% of Gen Y has joined a Social Network • If Facebook were a country – 3rd largest • 2008 – Facebook took over in popularity • 750 M Facebook • 120 M LinkedIn • Twitter 175 M • My Space 100 M 2011

  5. The Impact of Social Media Social Media is no longer a trend, it’s part of everyday life Our Customers are online. We must remain competitive • 83% will recruit in social networks this year • 46% will spend more time/money on social recruiting • 38% will spend less time/money on Job Boards • 80% review social profiles! For Businesses 600 Human Resource/Recruiting Professionals surveyed

  6. The Impact of Social Media Businesses are using Social Media for recruiting Our Customers are online. We must remain competitive • 80% use LinkedIn • 55% use Facebook • 45% use Twitter • 19% Blog For Businesses – what are they using?

  7. The Impact of Social Media Applicants are using Social Media in their job search • 66% use LinkedIn • 23% use Facebook • 16% use Twitter For Candidates – what are they using? For Businesses – what are they using? • = 80% use LinkedIn • = 55% use Facebook • = 45% use Twitter

  8. What is it? Facebook is a free, online social networking site that connects people through online communities. Job seekers can use Facebook to let people in their network know they are looking for a job. Can inform people what type of position interested in, put resume on their profile, join groups, follow companies, and have their network, ‘get the word out.’ Companies tend to look into people’s profiles to see: • what it is they are posting and, • what type of candidate they may be hiring

  9. Usage 70% of users outside of U.S. 1 million businesses Average 1 million new users each week,

  10. Allow you to use Facebook for Professional Networking Part of your FB acct but keeps your “original” Facebook separate Connect with friends and professional colleagues View job postings and friends who may be able to connect you to the company

  11. What is it? Business-oriented social networking site. Professionals market their profile to the public for ‘contacts’ and ‘businesses’ to review. Professionals develop and maintain a list of profiles of people they know and trust in business – to be their “connections.” Companies can look for potential applicants to review their background and experience – to see if they are a good fit!

  12. Use Job Search function to view jobs posted on LinkedIn Also imports jobs from SimplyHired Allows you to see people in your network who can connect you to hiring company. Can see if any of your contacts have connection 2, 3 deep on networking list

  13. What is it? Service for friends, family, and co-workers to communicate and stay connected with frequent answers to one simple question: “What are you doing?” Job seekers can Tweet to their network they are looking for a job. Follow people/businesses in the field of interest. Learn about new clients, products/technology, coming out, etc.

  14. Usage 90 million that have no followers 56 million who do not follow anyone

  15. Think of Experts and Expertise Discussion Forums • Ask an Expert! Blogs The Expert Writes! Podcasting The Expert Speaks! Social Networking Locate an Expert! Micro-messaging Follow Experts! Everyone’s an Expert! Experts share / collaborate! Wikis

  16. "Behold the turtle. He makes progress only when he sticks his neck out.” ~ James Bryant Conant ~

  17. When the winds of change blow, some people build walls and others build windmills.~ Chinese proverb ~

  18. Social Media

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