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IKEA CASE STUDY HELP
FOUNDED IN- 18 JULY 1943 FOUNDED BY- INGVAR KAMPRAD Overview of IKEA EMPLOYEES- 211,000+ HEADQUARTERS- DELFT, NETHERLANDS NUMBER OF LOCATIONS- 430+ VISION STATEMENT- TO CREATE A BETTER EVERYDAY LIFE FOR MANY PEOPLE
TIMELINE OF IKEA 1950 1960 1970 1940 IKEA'sfirstcatalog IKEA'sfirststores IKEAexperienceda IKEAwasfounded wasproduced outsideswedenwas periodofrapid opened expansion 1980 1990 2000 IKEAwonthe IKEAintroducedits IKEAreduced excellentSwedish rangeforkids carbonemissions designprize
Objective of IKEA Toprovideaffordableproductsto customer. Toprovideabetterlifeforpeoplewhocan't affordexpensiveproducts Toensuresproductsareavailableatlow prices Toensuresthecustomerfindswhathe needsinthestore
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STRENGTHS WEAKNESSES S W Thelong-lasting Thebrandadvertisement relationshipwith techniquesfaced suppliersforbulkorders ridiculetreatmentfrom isimpressive. customers. SWOT Analysis OPPORTUNITIES THREATS Theemergingmarkets Theriseinthe bringinagreatscope competitorsatarapid forthecompanyto speedisahugethreat T O growanddevelop. tothecompany.
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