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IKEA Case Study: SWOT Analysis

SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or any project planning.<br>

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IKEA Case Study: SWOT Analysis

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  1. IKEA Case Study: SWOT Analysis Presented By:

  2. CONTENT 01 02 03 04 What Is Case Study? What Is IKEA SWOT Analysis? IKEA’s Brief Introduction What Is SWOT?

  3. What Is Case Study? Case study writing is a process or record of research into the development of a particular person, group, or situation over a period of time.

  4. IKEA’S Brief Introduction WHAT: World’s largest furniture retailer. WHERE: Headquartered in Delft Netherlands. WHEN: 28 July 1943; 76 years ago. FOUNDER: Ingvar Kamprad AREA SERVED: Worldwide

  5. What Is SWOT? SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or any project planning.

  6. SWOTAnalysis STRENGTH WEAKNESS THREAT OPPORTUNITY

  7. Strength of IKEA 01 Global brand reputation for low-cost sleek furniture. 02 Vast and numerous for ultra-modern stores. 03 Strong revenue growth & profitability.

  8. Weakness of IKEA 01 Stores located away from city centres. 02 High lead time for planning new stores. 03 Standard product portfolio across the globe.

  9. Opportunity for IKEA 01 Expansion of emerging economies with potential for low cost manufacturing. 02 Exploring locally sourced raw materials. 03 Popularity of e-commerce and pick-up formats.

  10. Threats for IKEA 01 Competition from e-commerce and furniture rental services. 02 Entry barriers, laws and regulations in unexplored markets. 03 Price wars and diversification strategies of competitors.

  11. Thank You! Contact Us On: Follow Us On: +61 879 057 034 +61 450 461 655 help@instantassignmenthelp.com.au

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