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Overview Zara is one of the largest International Fashion companies out there. Zara wasfoundedbyAmancioOrtegain1975,Spain.Nowithasmorethan2250 storesin85+workingcountries.
ZaraTimeline First Store opened in Arteixo,Spain 1975 Started International Expansion 1990 Started using RFIDforthefirst time 2014 Updated Zaralogo 2019
ZaraSWOTAnalysis Strengths Zaraprovideshighfashiontopeople atthemostaffordablepricesingood quality. Opportunities Variations in the designs and trendsettingstylesandexpandingits globalandonlinemarket. Weaknesses Thelackofe-commerceforthebrand isamajordrawback. Threats Local and global competitors are a risky threat and frequent fluctuations intheexchangeratesofthecountries.
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