Human-Centered Design Process: Building Creative Solutions

1. Design Thinking: Products from a Human Perspective

2. The d.school

3. T-shaped people: Building both kinds of muscles

5. http://extreme.stanford.edu

6. Ignite – Solar Lighting for India a high quality, inexpensive solar-rechargeable LED light. Thousands of lights now being manufactured in India and distributed in Asia, Africa, and Central America http://www.igniteinnovations.com/

7. Pressure Pump - Myanmar • Foot-powered pump that can run sprinklers and other irrigation systems • Manufacturing lines producing 150 pumps per week were not enough to satisfy customer demand. 3,000 units sold in the first six months.

8. Embrace – Baby Incubator Nepal Uses phase change material to provide even temperature for $25 In development for startup

9. What is Design Thinking? • Process • Methods for designing, which can be articulated and taught • Orientation • An attitude that shapes your approach to the world you are designing in

10. Design Process

11. Design Process

12. Needfinding in Myanmar(Adam French, d.school fellow)

13. Genevieve Bell, Intel: No more SMS from Jesus: Ubicomp, religion and Techno-spiritual practices

14. Develop empathy with customers and users Disguised: A True Story Patricia Moore

15. Getting the larger picture We listen to the stories people tell us about what they do

16. Design Process

17. Diapering Case Study Kimberly-Clark • Kimberly-Clark was losing significant market share to P&G so they hired us to: • Explore the needs surrounding diaper use and purchase • Create new diaper concepts Courtesy of Michael Barry, PointForward

18. Diapering Case Study How Kimberly-Clark looked at their customer Courtesy of Michael Barry, PointForward

19. Diapering Case Study What message does Kimberly-Clark’s packaging communicate? Courtesy of Michael Barry, PointForward

20. Diapering Case Study We spent lots of time watching parents take care of their infants, in a broad range of circumstances The stories important to customers weren’t the stories important to KC Courtesy of Michael Barry, PointForward

21. Diapering Case Study Generative insights reveal needs: • Children’s clothing are not waste disposal bandages • Represent future success and control, not failure • Negotiate the uncertainties of toilet training Courtesy of Michael Barry, PointForward

22. Diapering Case Study Needs inform and inspire new concepts Courtesy of Michael Barry, PointForward

23. Diapering Case Study This need in particular: “Is your child still in diapers?” Suggests the possibility of a new category Courtesy of Michael Barry, PointForward

24. Diapering Case Study Outcome: • New product category - disposable training pants • Diaper technology is unchanged, but the product’s meaning is very different • Incremental revenues of Huggies Pull-Ups have topped $900 million per year I’m a big kid now!” Courtesy of Michael Barry, PointForward

25. Alcoa Soda Can Redesign Courtesy of Michael Barry, PointForward

26. Design Process

29. Focus Flare Possibility Generation Decision Making Project Lifecycle

30. Focus Flare Possibility Generation Decision Making Project Lifecycle

31. SomeStructuredDesignTechniques

42. Design Process

43. IDEO Sinus Surgery Device Rough & Ugly Prototype

44. IDEO Sinus Surgery Device Refined Prototype

45. FAIL EARLY • (Cost of failure vs. project time curve)

46. FAIL OFTEN The Wright brothers built seven flying machines in their quest for a practical aircraft, each a test bed for untried theories and assumptions. When they guessed wrong, they crashed -- and the Wrights crashed each one of their aircraft more than once. However, knowing what doesn’t work points the way to what does. After each failure, they rebuilt and modified their aircraft, incorporating what they had learned in the new design. • Risk vs. iteration

47. Water Collection

49. Experience Prototyping Jane Fulton Suri - IDEO

50. IDEO: Depaul Health Center