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DESIGN THINKING

DESIGN THINKING. Problem solving that's not just for designers anymore. WHAT IS DESIGN THINKING?. “Design thinking is a system for framing and solving problems and discovering new opportunities” —Dana Mitroff Silvers. DESIGN THINKING STEPS. Research Define Ideate Prototype Choose

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DESIGN THINKING

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  1. DESIGN THINKING Problem solving that's not just for designers anymore

  2. WHAT IS DESIGN THINKING? “Design thinking is a system for framing and solving problems and discovering new opportunities” —Dana Mitroff Silvers

  3. DESIGN THINKING STEPS • Research • Define • Ideate • Prototype • Choose • Implement • Learn

  4. DESIGN THINKING & NONPROFITS Product-driven approach Strategy-driven approach Approaching a problem with mindfulness, intentionality, and perseverance.

  5. SCENARIO (3 min) Decide as a table to: use a problem from your teammate —OR— use the provided scenario

  6. RESEARCH (10 min) • Using empathy, put yourself in the user’s shoes. • Explore possible reasons for their actions.

  7. DEFINE (5 min) • Problem definition • Choosing scope and focus • Identifying constraints

  8. IDEATE (11 min) • Brainstorming (5 min) • Test ideas (3 min) • Developand brainstorm further (3 min)

  9. IDEATE (11 min) Feasibilitywhat is functionally possible within the foreseeable future Viabilitywhat is likely to become part of a sustainable business model Desirabilitywhat makes sense to people and for people

  10. IDEATE (11 min) • Brainstorming (5 min) • Test ideas (3 min) • Developand brainstorm further (3 min)

  11. HOMEWORK (2 min) Take these ideas through: Prototype, Choose, Implement, and Learn

  12. REPORT OUT (10 min) Each table: • What were your research findings? • How did you define the issue? • What were your two most successful ideas?

  13. “Design thinkers know that there is no ‘one best way’ to move through the process. There are useful starting points and helpful landmarks along the way, but the continuum of innovation is best thought of as a system of overlapping spaces rather than a sequence of orderly steps.” —Change by Design, Tim Brown Mary Evangeliste—marye@fearless-future.com Jonathan Silberman—jsil@fearless-future.com

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