Radio Advertising Methods Your Business

1. Radio Advertising Methods http://www.optimizenewyork.com

2. Radio Advertising • Commercial radio stations make most of their revenue selling “airtime” to advertisers. Of total media expenditures, radio accounts for 6.9 %. • Radio stations today generally run their advertising in clusters or sets, scattered throughout the broadcasting hour. • Radio stations and advertising agencies subscribe to this paid service, because ratings are key in the broadcast industry. • Radio stations sell their airtime according to dayparts. http://www.optimizenewyork.com

3. Efficacy • More than eight out of ten Americans feel listening to commercials in exchange for free radio is a “fair deal”. • Consumers perceive the ads as more relevant to them personally, which can lead to increased market awareness and sales for businesses running ad schedules. http://www.optimizenewyork.com

4. Statistics Report • Twenty-five percent of listeners say they’re more interested in a product or business when they hear about it on their preferred station. http://www.optimizenewyork.com

5. Radio Commercials • Length : 10s,15s,30s or 60s. • English : 6syllabled/second • Filipino : 10 syllables/Second 10S : 20-25words 20S : 40-45 words 30S : 60-70 words 60S : 130-150words • Radio Commercials cater to varied segments. http://www.optimizenewyork.com

6. Revenue Stream. • The traditional revenue stream for commercial radio stations offering real flexibility with your message. Day of the week Time of the day Length of the Ad Content duration http://www.optimizenewyork.com

7. Radio Marketing • Radio marketing strategy differs from other types because of its unique forum, which requires special attention to areas otherwise thought unimportant. • It is important to have an organized plan when starting any marketing project so there is a clear path to follow. • One thing to consider when developing a radio marketing strategy is the audience affiliated with the radio station, channel, or network. http://www.optimizenewyork.com

8. Radio Commercial Strategy...(Contd) • The Radio requires an audio presentation exclusively. • Unlike other types of advertising, which rely primarily on colors and imagery, radio marketing must focus solely on the audio message. http://www.optimizenewyork.com

9. It is also necessary to consider a direct advertisement or a direct response advertisement with a clear cut call to action. • Consider the angle how the product is being presented, and decide the best method to for your market. • Advertising agencies, such as RadioActive Media, can be very helpful in creating the production at all stages of the radio marketing strategy process. • They have specialists that are familiar working in the industry and are knowledgeable in what is required to produce a successful marketing campaign. http://www.optimizenewyork.com

10. Friend Radio is “a friend” Listeners use radio for emotional reasons to keep their spirits up, to stop themselves from feeling bored in a car or isolated while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in. http://www.optimizenewyork.com

11. Contact us Corporate Performance Artists HQ: 675 Third Avenue (42nd St.), Suite 2200, NYC Mail: 132 East 43rd St, #534, New York, NY 10017 http://www.optimizenewyork.com