1 / 8

Costs of Radio Advertising

Costs of Radio Advertising. Local Radio. Every day and every week, Portland radio reaches more adults 18+ than any other media while they are at home, at work, at play, while driving and even when surfing the net.  8 out of 10 people (76.6%) in the Portland area listen each day.  

jase
Download Presentation

Costs of Radio Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Costs of Radio Advertising

  2. Local Radio • Every day and every week, Portland radio reaches more adults 18+ than any other media while they are at home, at work, at play, while driving and even when surfing the net.  • 8 out of 10 people (76.6%) in the Portland area listen each day.   • The average working adult 18+ spends an hour and fifteen minutes day, Monday-Friday, 5:30A-10P listening to radio in their vehicles. 

  3. AM STATIONS KTLK – 620 - News/Talk KXL - 750 - News/Information KPDQ – 800 - Conservative Talk KFXX - 910 - Sports Talk KUPL – 970 - Classic Country KOTK - 1080 - Hot Talk KEX – 1190 - News/Information KUIK - 1360 - News, Talk, Sports KKSN – 1520 - Nostalgic Music FM STATIONS KGON - 92.3 - Classic Rock KPDQ - 93.7- Christian KNRK - 94.7 - Modern Rock KXJM - 95.5 – Rhythmic Hits KKSN - 97.1 - Oldies KUPL - 98.7 - Country KWJJ - 99.5 - Country KKRZ - 100.3 - Contemporary Hits KUFO - 101.1 - Active Rock KINK – 102 - Adult Album Contemporary KKCW - 103.3 - Adult Contemporary KFIS - 104.1 – Contemporary Christians KRSK - 105.1 - Hot Adult Contemporary KRVO - 105.9 - First Class Rock KLTH - 106.7 - Lite Rock KVMX - 107.5 - 80's Hits and More PDX radio stations

  4. On a typical day in Portland… • Six out of tenpeople (55%) do not see a newspaper. • Nearlythree quarters of the people (71.7%) do not read the business section of any newspaper. • 90.1% of people don’t watch the late shows (11:30pm-1am) on television. • 4 out of 10 people (41.7%) in Portlanddon’t watch any television during prime time (8-11pm). • 8 out of 10 people (76.6%)in Portland do listen to radio. • The average working Adult 18+ in Portland spends an hour and fifteen minutes a day Monday-Friday, 5:30A-10P listening to RADIO in their vehicles.

  5. Why radio as an advertising medium? • Radio’s greatest strengths is its ability to deliver a selective audience. • Each station’s programming mix has been designed to meet the specific needs, tastes and preferences of specific audiences. • Based on average weekday share of time spent with each media • Radio 44% • TV 41% • Newspapers 10% • Magazines 5% (Source: Media Targeting 2000/Arbitron).

  6. Why Radio? • Each day, radio reaches people as they commute to work, school, or leisure activities. • The average daily commute in Portland is now 21 minutes, up from 14 minutes just ten years ago. • Radio is able to reach your customers where no other media can…while they are doing something else, working, shopping, surfing the net, jogging, and in the car. • The average household has nearly 6 Radios, not counting those parked in the garage! • People listen to radio to find out what is happening in their community each day. • Traffic problems, school closing, special events and weather are all reported regularly on Radio. • Consistency: Unlike television, with a notable summer audience decline, Radio offers year-round coverage with little or no audience drop-off.

  7. Day Parts • A radio day is broken down by time segments called day parts: • Monday-Friday • 5a-10a – morning drive • 10a-3p – mid day • 3p-8p – afternoon drive • 8p-12p – evenings • 12a-5a - overnights • Saturday & Sunday • 5a-8p - weekends • 8p-12p – evenings • 12a-5a - overnights

More Related