Advanced Customer Analytics

1. Advanced Customer Analytics Before you even engage your potential customers in the buying journey, chances are they are more than halfway through already. This is why fixing your intentions and goals according to their behavioral statements of intent should be part of your plan. With this, let's understand the overrated importance of user intent for marketing success. The latest keyword phrase in the B2B customer data warehouse. So what is B2B data of intent? Intent statements are all information about a buyer's intentions. It contains data related to what, where and how the buyer thinks, prefers, indicates, compares, analyzes, uses, tests, extracts, collects, discusses, concludes, decides and buys. A B2B database of intent indicates ultimate purchase intent, in terms of evolving, performing, moving, engaging and terminating. This all has to do with perception and consumer psychology. Let's be precise. It is actually cognitive psychology. Cognitive psychology is the scientific study of the mind as an information processor. And this is exactly what marketers do - studying the mind of a potential buyer through user intent statements, and it's a real-time indicator of the buyer's interest. How will B2B companies engage with a potential customer on the buying journey? This is not rocket science. Buyer intent data provides a plethora of opportunities for marketers and works smartly to reinvent the marketing pathway. Why is customer intent statements important? One of the most important factors in the buyer's journey is why a buyer invests in your product or service. This is where customer intent statements come into play. Deck 7 came up with the most important suggestions for realizing the importance of customer intent statements and their role in marketing services and products. Content creation and improvement

2. Content is the most performing way to reach your audience and gather required information. The use of various formats such as written or visual content works for most buyers. When you have clear and concise marketing intent data, you can create content that relates to your audience and can be optimized further to increase sales. CONNECT WITH A CONTENT MARKETING SPECIALIST Discover customer-focused solutions Knowing exactly what your customer is looking for and providing it helps you convert that prospect into a customer. Statement of intent for B2B companies is without a doubt a growing technique for creating solutions that directly solve customer problems. With this, the customer gets the solution and you'll keep your business with them. Focused Advertising The way you present your offer to the customer is entirely your choice. But when you invest or buy data of intent, you are in a better place to judge what kind of ad will work and what will not. With the right intent data, you can create ad campaigns suitable for every customer and industry. Improve lead quality The organization collects various types of data. But not all of this is valid for long. Hence, to market to the right audience and convert potential customers who will invest in your offerings, you need to leverage data of intent. With information about the audience that will buy your product or service, you can improve the quality of your leads. B2B intent data types There is a lot of data that is bound to accumulate over a period of time. Separating them is critical to better use of this information. B2B marketing goal data can be categorized into the following types: Data of internal intent or statements of intent of the first party

3. The first and most common type is statements of intent. This type of data of intent is the information that companies capture through their website tracking and various marketing automation tools as well as customer relationship management software. Since buyer intent is collected directly through the number of visitors and posts, the campaign obtains first-party intent data that helps create detailed and customized solutions for buyers. External intent statements or third-party intent statements This type of data is collected from external websites and other media. The third- party intent data is mainly collected from website cookies, user logs and IP traffic tracking. With this type of intent data, companies can gain a broader understanding of their web audience as the data is gathered from different sites and sources. Organizations use this data to run specific ad campaigns, post personalized content, and more. When is user intent data relevant for B2B marketers? User intent is only strong when it is used correctly. Practicality is known when companies have a suitable service or product that targets a specific audience. Without a target audience (TA) target data is invalid. This is where the question of how to find data of intent for your business comes into play. These cases help you understand when user intent data is relevant for B2B marketers. Long and Complex Sales Cycle - Intent statements are valid for most cycles but are most relevant when the process is very long and never ending Accurate data usage processes - if your organization has the accurate tools to collect and store data Marketing and Sales aims to reach a common goal - B2B data of intent is applied when the goal of the marketing and sales teams is to get a customer on board How can marketers use B2B buyer intent data?

4. Your company may have a large amount of user data. The real question here is, how do we use data of intent? There is no denying that all the data you have collected is correct or that there are no issues with the B2B purpose data. But if acknowledged correctly, there are ways to use buyer's information to your advantage. The best way to take advantage of intended data is through the following steps: Research and define what the potential customer is trying to search for (keywords, phrases, combinations of words, etc.) Write high-quality content specifically for what a potential customer is looking for Promote content on all of the channels a potential customer explores Analyze the “from where” and “from where” the buyer's journey Check all sharing points and post a call to action Monitor changes and sharing that occur Nurturing the created lead and account creation Use data of intent to analyze the specified customer Data-driven user-targeted marketing has gained a new meaning in this digital age. There are more intent-based data centers that are being developed to make sure that buyer information is captured and stored in a more systematic format. More than 40% of B2B marketers use B2B intent data for the following main reasons: To determine the buyer's current stage in the buying journey To identify the stakeholders within the target accounts To assist marketing and sales teams in prioritizing and targeting key accounts To track deals and return to the campaigns they originated from To define areas of focus for creating content on them To engage a company in an active buying cycle ahead of competitors

5. The true value of the intent statements can only be obtained when the potential buyer is targeted at the awareness stage and is an integral part of the buyer's journey. With the consistent development in technology and use of digital media, the intended data will be used in the correct use and utilized at the appropriate capacity. It will pave the way for expanding the range of potential clients and nurturing each major account in a customized way.