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Google Analytics - Advanced Segmentation

This presentation outlines how advanced segmentation, one of the most powerful features in Google Analytics lets you isolate and analyze subsets of your traffic.

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Google Analytics - Advanced Segmentation

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  1. Advanced Segmentation June, 2013

  2. What is Advance Segmentation? • Advanced Segments allows you to separate and analyse different forms of data from Google Analytics. • For example, you can create a segment that only includes visits that resulted in a transaction. • Advanced Segments allows you to do many different types of data comparison through many types of website variables. This helps you to find any areas of improvement on your site that will help lead user to converting.

  3. Difference Between Advanced Segmentation and Filters What’s the difference between advanced segments and filters? Well, They act in similar ways, but there are some clear differences between the two: • With Advanced Segments you can view data from the past. • With Filters you can only view data from when you start the filter. You can see and compare multiple Segments at the same time, where in Filters you can only view one at a time. So why use Advanced Segmentation? It helps you better analyse different data ranges that simple filters aren't capable of segmenting.

  4. How To Setup Advanced Segmentation? • Sign into your Analytics account • Go to the upper right of the dashboard • Click the Advanced Segment button • Create a new custom segment • Click on the type of segments you want to create • Define the Segment • Include/Exclude • Dimension/Metric List • Containing/Exactly Matching/Begins With/Ends With • Text Field • Combinations Restrictive and Inclusive • Click on the create new advanced segment button to start the segmentation.

  5. Benefits of Advanced Segmentation Bounced Visits • To single out what type of users have the highest bounce rate, and what pages they visited. Non-bounce Visits • See what the users that stay on your site visited and compare it to those who bounced from the site Visits with conversions • See what parts of your site lead to conversions Visits that dropped out of the funnel • With this you can set up funnels and see where users dropped out of the conversion process, and what page they go back to. Brand keyword visits • This can help you understand how users who search for your brand are using your site.

  6. Benefits of Advanced Segmentation Non-brand keyword visits • With this you can see the behaviour of users who come to the site through non-branded keywords act and compare that to users that came through branded keywords. Visitors from Country X • This segmentation allows you to see how users from different countries use your site. First-time buy visits • You can see what paths first time users take before making there purchase. Return visit buys • This feature allows for you to view the behaviour of returning users and what paths they take that lead to conversions.

  7. Advanced Segmentation with Event Tracking This can only be used if you are tracking events on your site. • You can create an event for any action on your site. • For example an event can be videos being played on your site. • Once you have started tracking certain events on your site, you can segment them. • After you have defined events on your site you can use the segments to observe user behaviour and find areas of improvement that will lead to higher conversion rates.

  8. Need Help Using and Understanding Google Analytics Google Analytics is not the easiest software to use and understand. If you don’t know what you are looking at, it can be confusing and that means it loses value to you and your site. What can Digital Jungle do for you: • We will analyse the data for you from Google Analytics & DJ Reports. • We will advise you on optimizing your site to gain the most performance from your users. • We will setup advanced segments, filters, events and the rest of the enhanced features for your site to have a full detailed outlook on your sites performance and how to improve it. Come and talk with one of Digital Jungle’s many trusted consultants and see what we can do for you today!

  9. Contact Us info@digitaljungle.com.cn pinterest.com/digitaljungle facebook.com/digitaljunglecn plus.google.com/digitaljungle @digitaljunglecn weibo.com/digitaljungle www.dmic.asia slideshare.net/digitaljungle

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