How to Avoid Whitepaper Mistakes

1. How to Avoid Whitepaper Mistakes Whether you intend to attract more leads or craft your own thought leadership ideas, creating a first-class white paper will not be easy - especially when everyone is vying to take center stage amid all the clutter of content. Regardless of the end goal, the only way to distinguish a great white paper from a sea of mediocrity is to determine how well it matches B2B buyers' problems. Know that your white paper is much more than an in-depth guide and it can often appear as a boring sales proposal if not presented in the right way. Hence, make sure that you are only providing real help instead of alienating customers with annoying ads and doing more harm than good to your brand. While there are different elements in content marketing campaign, a technical document like the white paper is the thing that most attracts B2B buyers. Hence, for your white paper marketing to succeed, here are some fatal mistakes you need to steer clear of and your Deck 7 content marketing solution to overcome. 1. Blow up potential customers with sales letters Just because someone downloaded white documents for your content marketing doesn't mean you can take it as a green flag to freely contact them. This is exactly the opposite of what you should be doing. Don't contact IT professionals just five minutes after they download your white paper because this will only eliminate your chances of increasing your ROI. What you should do instead is be more transparent about the process on your landing page, by informing clients about the contents of the white paper and how it can help resolve their pain points. Circulating this as gated content allows you to grow your database and get more leads into your marketing funnel while your potential customers receive the information they are looking for. 2. Not doing enough research How can the reader know that you are trustworthy if you do not support your claims? The marketer considers the interactive white paper to be the # 1

2. influencing content marketing strategy that can influence critical buyer's decisions. Hence, a white paper that is not well researched will not be of value to the readers. The topic of the white paper should include statistics as well as graphs that are supported by legitimate search results, and it should be a long piece of content so that there is more scope for brand awareness as well as knowledge transfer. If you are not sure where to start with your research, here are some tips: • Dive into industry research reports as they are backed by legitimate data of your potential customer. Take references from research groups like HubSpot, Forrester, or any other professional organization that produces original research. The blog post is also a long way from knowing what your audience likes and dislikes. Alternatively, you can also view other relevant white paper from the same industry for references. In order for the white paper to attract more potential customers and achieve the intended impact, it is important to view your content as a legitimate source of valuable insights that your readers can benefit from. Since digital marketing is everything that exists online, you have a content strategy that will make your white paper a valuable tool for generating leads. 3. Lack of success in promoting When it comes to promoting your white paper, it is best for B2B marketers to take advantage of a few different distribution services such as social media platforms, search engine optimization, and demand creation tools and see which works best. A lot of marketers work hard at creating content but they suck up promoting it in the right way. They simply post them on their website and hope that potential customers will come. If only that works. As a content marketer, here are some ways you should include in your marketing strategy that you can use to capture the interest of your whitepaper reader. Direct these readers from your blog to the worksheet subscription form.

3. • Create a "cheat sheet" white paper and have the sales team distribute it to potential customers in the sales funnel. • Take advantage of sharing slides to turn your white paper into an engaging presentation. If you are looking to connect with potential clients and target audiences who prefer better images, then Slideshare is the place for you to provide quality content. • Bringing leads to your worksheet via LinkedIn. We all know how powerful Facebook and Twitter are but let's not forget how powerful LinkedIn is in its global influence. With advanced LinkedIn targeted features, you can show your ads to the right audience. This reinforces your valuable content and thus creates the required buzz about your branding. • Get the top bloggers in your industry talking about the white paper to attract more potential clients. This is one of the best B2B marketing activities that most businesses will invest in. Depending on the types of topics, your target audience, and your end goal, you should specialize in targeting your niche field. Get help from distribution services like Bit Pipe, Information Week, and CIO whitepapers to reach your content marketing goals. It can help create a wider network and expose you to a greater range of audience interests and thus increase the conversion rate for your business. Brand awareness & lead generation Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help.