Podcast Marketing - An Overview

1. Podcast Marketing - An Overview B2B Marketers, Are you looking to build a niche / premium client base that is highly engaged? Look no further than the podcast! It's a thriving content marketing format and how! 85% of people who click "play" on a podcast listen to nearly all of that and 42 million Americans (or 15% of the US population) listen to the podcast every week. One of the main reasons for such a huge audience to invest in this content asset is the type of value it adds to the business, whether enterprise or developing. Podcasts have come a long way Podcasts are growing in popularity as a content marketing outlet and expanding exponentially and have stats to prove it. Spending on podcast ads in 2018 was more than $ 479 million, up from $ 314 million in 2017. That number is expected to reach $ 1 billion north by 2021 in the US alone. The concept of this content marketing strategy has been around for a long time. In the 1980s, these live recordings were marketed as podcasts. Later in the early 2000s, Apple created its streaming software based on a similar approach. As buyer personas become more technically intelligent, people want their information on the go that traditional marketing activities cannot fulfill. Some of the prime examples of modern digital content include virtual assistant technology in homes and in-car wireless connectivity on the go that enables today's modern audience to listen to their interests on demand; At the touch of a button. The ability to access engaging content from any part of the segment is the true mark of digital content marketing. Your podcast will generate high quality leads People who willingly dedicate their time to sharing specialized and valuable content, podcasts are their goldmine. Being able to present your awesome content to your target customer is every advertiser's dream. Marketers are increasingly focusing on their audiences with CRMs and AI, data analytics, machine learning, and predictive analysis to qualify VIP goals for their business.

2. Plus, what makes podcasts a great marketing tool is the ability to deliver niche and conceptual content that sparks the audience's passion. This internal marketing task is very useful for increasing brand awareness as it is the most accurate way to target your potential customer. We understand that your primary focus is digital marketing, and here we give you some ways to boost the reach of your podcast and make it the most profitable content marketing campaign of all times. 1. Sponsored content and paid advertising: According to WordStream, companies are expected to spend more than $ 500 million on podcast ads by 2020. After that, content creation will be at the center of all discussions. For this purpose, market your podcasts to various advertisers and sponsors, telling them how you can get their message across in front of hundreds (or thousands) of subscribers eager to learn more about their products and services. Understand where you are best suited, what type of ads and visual content will resonate with your audience, and how to invest the right resources to see results. You can boost exposure by purchasing ad sites as add-ons to ad packages or as stand-alone products. Another way to popularize your brand is to post blog content about thought leadership and your business philosophies, and run ad campaigns on Facebook. This type of content marketing effort isn't rare, but the results it brings to businesses are definitely amazing. 2. Join your podcast with famous podcasts: Who are the podcatchers you might ask? It is the apps or online platforms that specifically play the podcast. Your best bet is to try each platform yourself to ensure a seamless experience for your listeners. Besides high-quality content, it is imperative that your content marketing efforts be fully successful in the form of this podcast. Here are some recommended apps that will help you reach your target audience the way you want them to. Podcast Land cloudy

3. Podcast Republic These platforms must be included in your content marketing plan to have everything close at hand. Having them as part of your content strategy benefits you more than it does for your target audience. 3. Don't forget to reuse your content: You can identify highlights from your podcasts and publish their podcasts on your website blog. This way, you won't have to put a lot of effort into creating the content but you just have to come up with ideas to reuse it. You can also convert good bits of a podcast into an infographic, white paper, email marketing content, or even a detailed blog post. Using multi-channel marketing for your podcast will greatly increase your exposure and allow your visitors to engage with your content in the medium that they like. Using 10 platforms is always better than relying on one distribution channel to spread your brand. The audio version of your podcast will be broadcast on iTunes and other distributors, but having a print copy of the interview works well for the search engine as it brings SEO value and has the potential to spread all over the internet because it's easier to share. To sum it up, there is no successful content marketing strategy that has to work. It depends on the type of content you launch, the way you market it, and ultimately, the results depend on how your target audience perceives it. The content marketing examples mentioned above are bound to work in your favor if you are a marketer who goes above and beyond to make your podcast a success.