Webinar Promotions amid Coronavirus: Find the Connection

1. Webinar Promotions amid Coronavirus: Find the Connection The coronavirus outbreak has impacted businesses around the world, affecting millions of people with a growing impact on the global economy. No one knows how severe the impending economic downturn is or how long it could last. Surviving is a major challenge during this lockdown. The B2B marketers we chat with plan, develop, and execute webinar promotion strategies for the next few weeks of social distancing. People around the world can learn something from your automated webinar. Whether it's a live or on- demand session, it's important to market your webinars to drive demand and ensure they are successful even during this critical time. And they should be, because everyone is at home, so the odds are in your favor. They will be open to consuming whatever resonates with their business strategies and will help them learn to overcome their main problems. There are many options that can be part of your marketing strategy like a Facebook ad or even different campaigns on your social media platforms. To give you the basics, let's quickly go over the top webinar promotion strategies that will positively impact your webinar marketing activities and derive the desired returns from them. Role of a landing page After taking the time to reach out to potential stakeholders, set up the logistics, and write the content, the first thing to do before you start promoting your webinar is to create a crisp and clean and optimized landing page on the site. Web for all your visitors. This page will have an impact on visitors if they are able to easily find information related to webinars. Here are some of the essentials to deliver a great digital experience to your audience through your landing page to create your webinar. Provide enough information on what your webinar covers and what your audience will gain from it, how they will benefit from it, as well as some take out. Mention the date and world time zones and webinar platform Name the speakers for your live webinar with their details A form to fill in and get the details of registered users Remember, you need to make your webinar a success from the start. So, don't leave any loopholes that would cause your webinar attendees to leave. Once they sign up, the next thing you need to do is send a thank you message. For that, you can create a separate thank you page or re-send a text or email with all the final details. This will allow them to ensure that the webinar registration process is complete and if you are ready for it, allow them to ask questions. This will send them the message that you care about what they get from your paid webinar and increase their chances of attending.

2. After giving participants online instructions, let's move on to some very effective webinar marketing tactics. As a marketer, when should you start promoting your webinar? Some like to start a week before the webinar date and others like to start two weeks in advance. The difference is that it gives you time to test and rotate if necessary. Once you've run a few webinars, you'll get better insight into how fast it takes to reach your potential subscribers, and you can increase or decrease your promotion time to whatever makes sense. According to research, the best days to send out invitations to a webinar presentation are Tuesdays and Wednesdays due to the better open and conversion rates these days. Hello Bar Getting people to spend more time on the website and allowing them to find out what they want from your offering is always a challenge for marketers. Hello Bar is one of the tools that can be part of your webinar marketing strategy, which helps convert visitors into customers. It's actually a plugin that can be placed at the top or bottom of your page to grab people's attention. You can write a sentence or two that can get your audience to link to the landing page or where you want your visitors to land with a call- to-action button. Many marketers have seen favorable results. You can try this to see how your lead generation attempts are affected. Exit overlays Exit overlays are one of the best webinar marketing tools that can help you retain online visitors. It follows the movement of the cursor and is displayed when users try to step away from the page and try to convince them to stay. The message displayed to users can be personalized and gives them the ability to read what you offer, in turn converting them into webinar participants. Make sure to set up the pop- up on the correct page, where it makes sense for visitors to take the necessary action. There is a lot to explore on exit intent pop-ups, but make sure it doesn't interfere with user experience. Advertise your own properties There is no charge for promoting webinars on your own properties. You can use a marketing tool like a sticky page to post about any upcoming events or a future webinar you plan to host. This is a one-time activity where you can regularly update your scheduled webinars. You can put banner ads on your homepage. It's a great way to keep dynamic content on your page. Using a blog post to promote an upcoming webinar is another great idea to get more people online. Include a link to a landing page where they can register for the webinar. You can also create a teaser video about your event and share it on all social media platforms. Emails for webinars Email plays an important role in webinar marketing. This is the primary channel for most webinars early on to attract more viewers and increase conversions. You can also create an electronic signature that

3. contains a link to the landing page. If you are sending emails to a large database, this can be considered a great content marketing strategy. Here are two awesome blogs you can read, one of them is a step by step guide to email webinar promotions and the other shows you how to convert webinar leads into sales pipeline using of the BDA strategy. Collaborate with a major brand or influencer Teaming up with a famous brand or influencers can give you a lot of exposure and add value to your audience, thus increasing your reach and credibility in the market. The partnership should be done in such a way that it is easy for your collaborator to promote it. This collaboration is worth the time and effort if you prepare precisely for it. While this combination has enormous potential to benefit your marketing plan, it is not easy to achieve success. Here's something about webinars and influencers that light your way. Involve your employees According to LinkedIn reports, employees have 10 times more connections than company followers. So get your employees involved in the marketing webinar process as they are actually one of the biggest assets in getting the word out to the target audience in your webinar funnel. Exposing the employee network will be worth it. Provide them with a social copy and a link to them so that they can share and get the most out of it. Registration on webinar sites and personalized invitations You will find many webinar listing sites available to promote your webinar. Some of them can be free and some pay. Find the best one that suits your webinar and attract more webinar attendees. To send personalized webinars, you can sit down with your sales team and write amazing personalized messages with the bulk of your webinar content to send invitations to major accounts. Your prospects will appreciate it and eventually increase your participation in webinars. Following these tactics will dramatically improve the marketing of your webinar. Throughout the trip, remember to keep your audience in mind and plan everything accordingly. Deck 7's marketing team provides a complete solution for promoting your webinars to your target audience.