Students : Marie Stojković Vasilije Stošić Bogdan Trumpić Lazar Cvetković Nikola Veličković

1. Economic High School Client animation FL (canals and ways of animations, access to clients, employers) Students: MarieStojković VasilijeStošić Bogdan Trumpić Lazar Cvetković NikolaVeličković Mentors: Slađana Radojlović Olgica Krstić OliveraArizanović JER IGRAMO U ISTOM TIMU

2. Weaknesses Strength • The bank is on the market for a long time (the first headquarter 1977.) • The leading bank in Serbia, positioned in top 5 • More than 250.000 satisfied clients • Many employed people- more than 1350 in 103 branch offices • Rewarded twice for the best employer • Basic values of the bank: professionalism, team work and innovative thinking • The bank has an institution of a personal banker • SWOT bank analysis • Lower profitability compared to other banks • The smallest interest in the bank is evident with pensioners and students. • SWOT analysis • Creatingproducts Threats Opportunities Many banks fight for the market of only 7,2 million of population Market research To attract new clients offering products that facilitate the payment of monthly expenses, save time and money, make your life easier and nicer. • Competitive banks offer: • Erstebank – mobile banking • Alpha bank rewards its clients that make payments with their cards • Findomesticbank organized lotteries for clients that make payments with cards • Unicreditbank offers owerdrafts of RSD 12.000- , no interest. • The target market analysis of customer satisfaction Customer access plan Questionnaire1 Theresultsofthequest. 1 Questionnaire2 Theresultsofthequest. 2

3. Ekonomska školaNiš TEMPORARY OVERDRAFT • Standing order as a credit tool.The bank pays client`s bills if the client is currently without money,a loan is paid back in the determined period of time,and it can be devided into rates with a favourable interest. ONLINE BENEFIT • Savings,that is made through online shopping,and is paid back to a client as a benefit after the third month. FAMILY SAVINGS 2 IN 1 • Crosseling includes as many family members as possible into an insurance and savings for the future of child, grandchild.

4. Ekonomska školaNiš Temporary overdraft SWOTANALYSIS • The characteristics of the products • Whom is the product intended for? • Target market group ,according to the questionnaire results,is made of employed population under the age of 50,with a personal income of up to RSD 50.000- • Benefits of the product • bills that are paid on time • favourableinterest rate compared to an overdraft • possibility of debt payments in several monthly rates

5. Ekonomska školaNiš Product Sales Plan Poster Leaflet • Internal communication with clients: • Leaflets • Posters • monitors in the bank • sending emails to current clients • animated commercials to be put on the bank website

6. Ekonomska školaNiš Product Sales Plan • External communication with clients: • sending advertising material with a consolidated billing account ,EPS account(Electronic Power Industry of Serbia),Telecom,Telenor,SBB… • joint marketing with EPS and mobile operators • commercial spots broadcast before cinema projections • celebrating bank birthdays • advertising by movable and immovable means • all-day channel of the SG bank • press conferences • newspapersarticles and advertisments • open bank day • giving a guest performance in the morning program,newscasts,and professional emissions • throwing an advertising material in pensioners` and parents` mail boxes • bank officers home visits(appointments) Animation

7. Ekonomska školaNiš Onlinebenefit SWOTANALYSIS • Who makes the target group? • All employed people at the age of 30-40 • Savings can be realized by online shopping with a limited purchase • Adventages of the product • this product can save the client`s money and time • you can get a discount that goes to the savings account and can be used only after a certain period of time • delivery to your home address

8. Ekonomska školaNiš 100% of the ordered goods price is paid by a buyer or a client 90% goes to a trade store from which the goods is ordered 90% 10% goes to a savings account of a buyer ora SocieteGenerale Bank client 10% The example of the RSD 10.000- purchase per month IIImonth VImonth I month Vmonth II month IVmonth Imonthbenefitcan be used IIImonthbenefitcan be used IImonthbenefitcan be used 1000 RSD online benefit 1000 RSD onlinebenefit 1000 RSD online benefit 1000 RSD online benefit 1000 RSD onlinebenefit 1000 RSD online benefit

9. Poster Ekonomska školaNiš Product Sales Plan Leaflet Animation • Internal communication with clients: • leaflets • posters • bank monitors • sending emails to current clients • External communication: • giving leaflets to customers in markets,stores • joint promotion in electronic forms (Internet,websites,radio programs,TV..) • watching advertising spots before cinema projections • throwing advertising material into mail boxes

10. Ekonomska školaNiš Family savings 2 in 1 SWOTANALYSIS Leaflet • Characteristics of the product • the product is created for young parents (with small children) and their parents • the product connects savings and insurance • life-saving insurance is related to parents ,and saving is done through `My bonus` • saved amount of money is paid off to a child after the age of 18. • Whom is this product intended for? • Family people with small children and their parents • Target market group • Population from the age of 20-60,with an income of RSD 50-80.000-

11. Product Sales Plan Ekonomska školaNiš • Internal communication with clients: • leaflets • posters • bank monitors • sending emails to current clients • animated advertisments to be put on the bank website • External communication with clients: • giving leaflets to parents at schools,nursery schools,kindergartens,parents` associations,pensioners` associations… • giving presentations at hotels,and holiday resorts • media promotion( family TV program)

12. The percentageof the respondents who would like to transfer their account to the SocieteGenerale Bank if they were offered the product: TEMPORARY OVERDRAFT 62,4 % would change their bank Advertisement ONLINE BENEFIT 71,9 % would change their bank Advertisement FAMILY SAVINGS 2 IN 1 63,1 % would change their bank Advertisement

13. THANK YOU FOR YOUR ATTENTION