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The Twitter Mute Button

The Twitter Mute Button. Jennifer Golbeck Human-Computer Interaction Lab University of Maryland, College Park. Why do people insist on talking about the plot line of `24' when those of us on the West Coast haven't seen it yet?

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The Twitter Mute Button

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  1. The Twitter Mute Button Jennifer Golbeck Human-Computer Interaction Lab University of Maryland, College Park

  2. Why do people insist on talking about the plot line of `24' when those of us on the West Coast haven't seen it yet? • Really, guys? We're going to tweet Glee spoilers? It's fine. I didn't want to watch it on tivo tomorrow or anything... nope... not me. • @user9452636 pls Stop spoiling 24 for those of us at work and who have it tivo'd....I'm too addicted to twitter to shut it off

  3. A Challenge • Preventing spoilers requires blocking 100% of tweets related to an event. • This is insane.

  4. A Naïve Test – Blacklisting

  5. Building Blacklists • TV Shows • Character names • Actor names • Sports • Player, coach, team names • Positions, plays, events • Stadiums, cities • Removed 1- and 2-letter words, punctuation, stop words

  6. Results • Overall, very effective • 24 – 1 tweet missed (1.26%) • Glee – 6 tweets missed (3.24%) • NFC Championship – 20 tweets missed (1.64%) • But misses can be really bad!Wow. Two drives, two TDs. 7-7. This is going to be fun! • False positives are a problem • 24 – 68.7% • Glee – 30.5% • NFC Championship – 70%

  7. Challenges • Areas of Research • Social Computing • Computational Linguistics • UI issues • Applications • Events • Parental Control • Unwanted content (e.g. politics)

  8. Questions / Contact • golbeck@cs.umd.edu • @jengolbeck • http://www.cs.umd.edu/~golbeck

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