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Why Market Your Business Online?

Why Market Your Business Online? . Who Are We And Why Should You Listen to Us? . Group of Business Owners Work with businesses to be found online Spend several hours every week to stay current with online changes We will provide a contact email if you have further questions . What is SEO?.

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Why Market Your Business Online?

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  1. Why Market Your Business Online?

  2. Who Are We And Why Should You Listen to Us? Group of Business Owners Work with businesses to be found online Spend several hours every week to stay current with online changes We will provide a contact email if you have further questions

  3. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the unpaid (“natural” or “organic”) search results.

  4. Consistent Over Time Relevance – good content Predominance – where are you listed Distance

  5. Paid Listings Organic Listings Google+ Local

  6. Yahoo Bing

  7. SEO is inbound marketing Getting your products and services in front of prospective customers at the moment they are actively looking SEO doesn’t interrupt With SEO you are earning and building trust

  8. Misconceptions SEO is free marketing! SEO doesn’t work SEO is black magic SEO is rocket science SEO is illegal

  9. REALITY: SEO is a legitimate marketing strategy practiced by almost all of the world’s most successful companies

  10. Who Cares? There are over two billion people online 93% of online experiences begin with a search engine The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo

  11. #1 Position = 5,082 calls/month #2 Position = 1,452 calls/month #3 Position = 1,028 calls/month

  12. Benefits of SEO Boost website traffic Increase visibility among target audience Build relationships and influence Increase sales (gain new customers) The big guys can’t out bid you!

  13. Downsides of SEO Can be slow to get results Somewhat our of your control Requires consistent effort over time No guarantees

  14. Let’s Get Started With The 7 Secrets

  15. # 1 It all starts with keywords • Knowing your target keywords is your first step • Google Keyword Tool • Choose your battles • Don’t spread yourself too thin

  16. # 2 Content is King Search engines “feed” on content Train Google to keep crawling and indexing your site Don’t worry about keywords; just keep things relevant (most of the time) “Naturally” include your keywords in your content

  17. #3 Have an active social media presence Social is becoming more important to search engines Add sharing buttons to your website to promote sharing!

  18. #4 Get links from other high value sites • A link is like a vote for your site • Some votes matter more than others • More links = GOOD • As long as they are relevant

  19. # 5 Video Google LOVES video! Roll the camera regularly! Use your keywords in the video and the video title

  20. 6. Leverage Channels Examples include: - YouTube - Amazon - Craig’s List - Pinterest Get your content on them They will rank!

  21. # 7 Optimize for local Include local keywords throughout content and site Add your local address to your site Add your local phone number Get listed in all local directories Create local videos Get links from local organizations and businesses (hint – your local chamber)

  22. Create content for people Not for search engines If people like your content, Google will take note… Make it personal-share your story Be consistent over time

  23. SEO: Not a Slam Dunk Time commitment ($) Content creation Link building (can be laborious, slow) Time required to achieve results Finding consultants you can trust

  24. SEO: It’s worth it! The ROI of SEO is well documented A highly ranked website works 24/7, when your sales team is asleep A well-ranked website is a very sellable asset

  25. Questions????

  26. HomeworkAssignment Google “Keyword Tool” and pull up the first listing Type in what you think people are looking for to find you – Broad Match – Only show closely related Download to Excel Study and see who is listed in the top 3 positions for the top keywords – IS IT YOU?

  27. Time This Week Day 1 – do keyword research – create notepad document – goal is top 5 Day 2 – Google search on keyword and make notes on what type of results are returned Day 3 – Search the source of the top 3-5 businesses for each keyword Day 4 – start document listing sites you like based on keyword Day 5 – start a document listing interesting posts based on keywords - Search on keyword + Blog

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