Running Your Business Online

1. Running Your Business Online

3. What is Iowa Get Your Business Online? • Anew program from Google that provides an easy, free, and fast way to get your business online.  • Here’s what you get: • A free, easy-to-build, professional website • A free customized domain name and hosting for one year • A free local business listing on Google Places • Free tools, resources, and local events www.iowagetonline.com

4. Being online leads to economic growth Google’s search and advertising tools generated $64 billion of economic activity in 2010

5. Customers are online – can they find you? 97%of consumers now use online media when researchingproducts or services in their local area Source: BIA/Kelsey Group, User View Wave VII, May 2010

6. Overview of Google’s online tools Get Found Helping customers find your shop or office with Google Places–for free. Attract Customers Helping promote your business with ads and recommendations through social search. AdWords – Google +1 – AdWords Express Market Intelligence Helping you analyze website traffic to identify why people are coming to your site. Office Productivity Helping you reduce costs and become more productive at the office.

7. Your Website on Google

8. Your website on Google In this section we’ll cover: • The anatomy of a search engine results page • An introduction to search engine optimization • Tips for promoting your website • An introduction to Webmaster Central

9. The anatomy of a search results page Query (Keyword)

10. Organic results on a search results page Organic Results 6

11. The anatomy of a search results page Ads (Google AdWords)

12. The anatomy of a search results page Local Results (Places Pages)

13. Search Engine Optimization (SEO) • Content is king: • Use keywords • Be engaging (attract links) • Keep it fresh (blogger.com) • Use Webmaster Tools (google.com/webmasters) • Alerts • Notifications • Data • Use caution & set realistic expectations

14. More tips for promoting your website • Use email for efficient, inexpensive communication. • Use socialmediato develop relationships with fans. • Promote your website on receipts and other print materials.   • Give people an incentive to visit you online.  • Invite happy customers to write reviews.

15. Webmaster Central • What you can get out of it: • Sitemap submissions • Actionable info on how Google and humans see your site • Early warnings (such as accidentally blocking Google) • Helpful resources: • New tools & best practices • Webmaster info & policies • SEO Starter Guide • Answers from other webmasters www.google.com/webmasters

16. Introducing Social Search

17. Search is becoming more social In this section we’ll cover: • The ways Search is becoming social • An introduction to the +1 Button • How the +1 Button works • Adding the +1 Button to your site

18. Consumers trust people they know 90% Of consumers online trust recommendations from people they know 71% Say reviews from family members or friends influence purchase decisions Sources: Econsultancy July 2009, Harris Interactive June 2010

19. Today, sharing methods don’t surface I stayed at the best hotel in Madrid! Anyone know a good hotel in Madrid? Recommendations get lost in Email inboxes Activity streams 6 months ago Today

20. The +1 button, recommendations redesigned • Available on: • Google search results • Google search ads • 3rd Party sites

21. How the +1 button button works Brian’s friend Mary now sees a personal annotation showing that Brian +1’d it. Brian clicks the +1 button next to your ad or organic search result.

22. Recommendations by Google Google shows recommendations from your connections: Searchers see personalized annotations from: • Gmail chat buddies • Google contacts in the My Contacts group • Google+ Circles • People they’re following in Reader& Buzz

23. +1 button on your website When a visitor clicks the +1 button on your website… …their friends and contacts see personal annotations when your website appears in search results and ads with the samefinal landing page URL.

24. Google Places

25. Google Places In this section we’ll cover: • An introduction to Google Places • The anatomy of a Places page • Creating offers (coupons) in Places

26. Product overview: Google Places Local Listings on Google Search Results How does it work? • People search Google and Google Maps to find local businesses • Business listings are gathered from many sources including: • Websites • Yellow pages data • Direct feed and submissions • Businesses can add or edit their business listings via Google Places 20%of searches on Googleare related to location Local Listings on Google Maps

27. Anatomy of a Place Page • Accurate address & phone Map and Street View • Details • Ratings • Ads • Images • Reviews

28. Add offers to your listing for free

29. Measure impact Metrics Dashboard • Monitor your listing using theGoogle Placesdashboard. • How many people saw your business listing? • What searches sent traffic to your business listing? • Make advertising and expansion decisions with data you can’t get anywhere else!

30. Getting started with Google Places Step 1: Go to google.com/placesand select Get your business found on Google Step 2: Enter your country and business phone number Step 3: Enter/edit business details Step 4: Verify your listing

31. Attract Customers

32. Attract customers In this section we’ll cover: • An introduction to Google AdWords & AdWords Express. We’ll address questions like: • How much does it cost? • How do I control where ads show and what they say? • Can I track it?

33. A paradigm shift Traditional Advertising Advertising Through Google Customers

34. You pay only for clicks www.AdvancedPlumbingPro.com Pays for the visitor to their site

35. You’re in control AdWords gives you the flexibility to meet goals and be successful • You control the cost • You decide where ads appear • You control marketing messages • No minimum term length • Determine your exact ROI Sign-up at: adwords.google.com

36. NEW! AdWords Express www.google.com/awexpress

37. Market Intelligence

38. Market Intelligence In this section we’ll cover: • An introduction to Google Analytics. We’ll address questions like: • Why does tracking matter? • How can GA help my business or organization? • What kinds of reports can I see? • Plus: • Google Insights for Search • Google Alerts

39. Why analytics and website optimization matter Missed Opportunities Website Visitors Who Did Not Become Customers

40. Product overview: Google Analytics Find Answers to Difficult Questions Where are my visitors coming from? What keywords did they use to get there? Am I creating effective content? Where are visitors abandoning my shopping cart? Why? How can I improve site interaction? www.google.com/analytics 26

41. Visitors overview

42. Search engines and keywords

43. Product overview: Google Insights for Search Gain insights into what the world is searching for www.google.com/insights/search

44. To Google Insights to predict product sales

45. Product overview: Google Alerts www.google.com/alerts

46. Google Apps

47. Product overview: Google Apps In this section we’ll cover: • An introduction to Google Apps • Gmail • Google Docs, including: • Word processing • Spreadsheets • Presentations • Google Calendar

48. Product overview: Google Apps www.google.com/a

49. Product overview: Gmail

50. Product overview: Google Docs and Spreadsheets