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Media Measurement Roadmap

Media Measurement Roadmap. Charts on Steroids: Integrating Analytics into MM2 with Lexalytics’ ATK. Current Analytics . Media Measurement Subscription User Logs in to retrieve XLS or PDF by a Link All preparation is manual. Current Coverage Report.

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Media Measurement Roadmap

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  1. Media Measurement Roadmap Charts on Steroids: Integrating Analytics into MM2 with Lexalytics’ ATK

  2. Current Analytics • Media Measurement Subscription • User Logs in to retrieve XLS or PDF by a Link • All preparation is manual

  3. Current Coverage Report • Contains Name, City/State, frequency, impressions, Col/Inch, DMA rank, Pub date and type of media • Impressions count comes from eNR

  4. Basic Charting Today • Manually Compiled Monthly • Rolled-Up for On-going Analytics • Basic XLS Charts: • Variety of Bars • Pie Charts, • Line Graphs/Plots

  5. Basic Charting Today • Number of Stories per Day

  6. Basic Charting Today • Impressions by Media type

  7. Basic Charting Today • Delivered Stories by Media Type

  8. Basic Charting Today • Delivered Stories by Audience Segment

  9. Basic Charting Today • Delivered Stories for the top 10 DMAs

  10. Basic Charting Today • Impressions – 4 month trend report

  11. Basic Charting Today • Volume by Media Type trend report

  12. Basic Charting Today • Impressions by Media Type trend report

  13. Next Phase in Charting • Use Lexalytics’ ATK to generate the charts and compile the PDFs. • Determine what the requirements are. • Mockups, Prototypes. • Spec out and develop plan. • Lexalytics’ ATK provides the back-end engine and power to not only generate the charts but also to inject click-thru analytics back through to Media Content: • Immediate Click-Thru Segment Results • View all articles in the segment • Click-thru links launch result set in Media Content so its rich feature set is always leveraged.

  14. Click-Thru Analytics Applied to MM • Example: Let’s view a Single Bar’s Analytics for 9/12/2007 • Click on Red Bar to display analytics dialog box.

  15. The Power of Click-Thru Analytics • A click on a bar segment launches MediaContent and displays all of the articles in segmentation. • Makes the current MediaContent feature set available to the user such as sort and searches

  16. Have our cake and eat it too… • What we could do inside MediaContent to integrate analytics: • Generate charts on the fly inside MediaContent. • Generate article sentiment inside MediaContent. • Generate tone and sentiment inside text versions of articles • Main question is, what do your customers really want?

  17. A web-based, php ATK front-end to create leading-edge charts and analytical widgets beyond basic offerings in place today. Easy accessibility and easy-to-use UI allows even novice users ability to create data-driven widgets and deploy to html, pdf, or xls formats. The Future: Self-Service

  18. Phase 2 – the ATK toolkit

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