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Social Media Measurement

Social Media Measurement Murdough , C. (2009). "Social Media Measurement: It's Not Impossible " Journal of Interactive Advertising 10(1): http://www.jiad.org/article127. Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22 Facebook: http://www.facebook.com/group.php?gid=133258548012

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Social Media Measurement

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  1. Social Media Measurement • Murdough, C. (2009). "Social Media Measurement: It's Not Impossible " Journal of Interactive Advertising 10(1): http://www.jiad.org/article127. • Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22 • Facebook: http://www.facebook.com/group.php?gid=133258548012 • Etherpad: http://ietherpad.com/7y3drhMCnq • Thursday, 07-Apr-2011 • EB22: Online Marketing: Lecture 31 • Auditorium 4, ITU, Copenhagen, Denmark

  2. Phases of Social Media Measurement

  3. Social Media Metrics Framework

  4. Social Media Analysis Framework

  5. Social Media Insight Tools and Data Sources

  6. Social Media Dashboard

  7. Discussion Exercise 19: Brand Engagement Report

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