1 / 15

The Future Chinese Outbound Tourism Market: An Overview

The Future Chinese Outbound Tourism Market: An Overview. Dr. Xiang (Robert) Li Dr. Rich Harrill Alfred P. Sloan Foundation Travel & Tourism Industry Center University of South Carolina. The Study.

davina
Download Presentation

The Future Chinese Outbound Tourism Market: An Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Future Chinese Outbound Tourism Market: An Overview Dr. Xiang (Robert) Li Dr. Rich Harrill Alfred P. Sloan Foundation Travel & Tourism Industry Center University of South Carolina

  2. The Study • A landmark collaboration among TIA, the U.S. Office of Travel & Tourism Industries, and the Sloan Foundation Travel & Tourism Industry Center at the University of South Carolina • An on-going, multi-phase project, with reports released by TIA in the coming months

  3. Overall Research Design

  4. Methods • Random telephone survey of 7,000 Chinese non-agriculturaladults, aged 18 or older • Three tier-one cities (n = 1,000 per city): Beijing, Shanghai, and Guangzhou • Eight tier-two cities (n = 500 per city): Chongqing, Xi’an, Nanjing, Hangzhou, Wuhan, Shenyang, Shenzhen, and Tianjin

  5. Surveyed Cities

  6. California Dreaming:Top Ten Dream Destinations • United States: 12% • France: 11% • Australia : 7% • Japan: 6% • Canada: 4% • UK: 4% • Singapore: 4% • Switzerland: 4% • South Korea: 3% • Italy: 3% (n=7,000)

  7. Top Ten U.S. Destinations Visited • New York City: 44% • Los Angeles: 28% • Washington, D.C.: 25% • Hawaii: 20% • Las Vegas: 16% • Philadelphia: 15% • San Francisco: 15% • Chicago: 15% • Disney World/Disney Land: 11% • Houston: 10% (n=61)

  8. Top Ten U.S. Destinations Likely to Visit • New York City: 43% • Washington, D.C.: 20% • Hawaii: 18% • Las Angeles: 16% • San Francisco: 10% • Las Vegas: 7% • Chicago: 6% • Disney World/Disney Land: 5% • Grand Canyon: 4% • Houston: 3% (n=2,441)

  9. What’s the Word?:Chinese Perceptions of the U.S. • Dominant: 3.8 • Successful: 3.7 • Expensive: 3.6 • Wholesome: 3.3 • Unique: 3.3 • Exciting: 3.2 • Welcoming: 3.1 • Friendly: 3.0 • Familiar: 2.8 • Safe: 2.8 (n=7,000)

  10. Primary Reasons Interested in Visiting the U.S. • Learning and discovery: 19% • Experiencing a different culture:17% • Seeing something new and different: 17% • Rest and relaxation: 14% • Just haven’t been: 8% • Friends and family live in U.S.: 7% • Having fun and being entertained: 7% (n=2,441)

  11. Primary Reasons Not Interested in Visiting the U.S. • Waiting for work situation to improve: 20% • Simply no interest in going: 17% • Too busy/can’t find the time: 15% • Just never thought about it: 8% • Too expensive: 6% • I don’t feel secure when traveling in U.S.: 5% • Health situation: 4% (n=4,289)

  12. Important Activities in Travel Decisions • Sightseeing in cities: 3.9 • Going to the beach: 3.9 • Visiting small towns and countryside: 3.8 • Visiting national parks: 3.8 • Visiting art galleries/museum: 3.7 • Dining in local restaurants: 3.6 • Visiting local Chinese communities: 3.6 • Commercial guided tours: 3.4 • Golfing: 2.7 • Going to nightclubs/dancing 2.7 • Visiting casinos/gaming 2.6 (n=910)

  13. Perceived U.S. Match with Desired Activities • Sightseeing in cities: 3.9 • Visiting amusement/theme parks: 3.8 • Visiting small towns/countryside: 3.8 • Going to the beach/sunbathing: 3.8 • Visiting historical/cultural heritage sites: 3.8 • Visiting national parks: 3.8 • Visiting an art gallery/museum: 3.8 • Dining in local restaurants: 3.7 • Visiting local Chinese communities: 3.7 • Attending a concert/play/musical: 3.7 (n=910)

  14. Sloan: Turning Tourism into Economic Development! • Let the Sloan Travel & Tourism Industry Center help you with your research needs, domestic or international • Providing innovative tourism research to communities, development organizations, agencies, and businesses • Serving international, national, regional, state, and local clients

  15. Contact • Dr. Rich Harrill, Director • E-mail: rharrill@gwm.sc.edu • Phone: (803) 777-7682 • Fax: (803) 777-1224

More Related