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The Success of the Marketing in China’s Outbound Tourism by ADS

The Success of the Marketing in China’s Outbound Tourism by ADS. China outbound tourism developing curve. Focuse on Key Areas. 80/20 principle. Profit. Clients. 20% － vital few. 80% － useful many. The country’s tourism market structure. Market structure of outbound passengers.

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The Success of the Marketing in China’s Outbound Tourism by ADS

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  1. The Success of the Marketing in China’s Outbound Tourism by ADS

  2. China outbound tourism developing curve

  3. Focuse on Key Areas

  4. 80/20 principle Profit Clients 20% － vital few 80% － useful many

  5. The country’s tourism market structure

  6. Market structure of outbound passengers High-endpassengers Middle class consumers Mass consumers

  7. The three major generating areas Heilongjiang Jilin Xinjiang Liaoning Beijing Gansu Inner Mongolia Tianjin Shanxi Ningxia Shandong Qinghai Jiangsu Henan Shaanxi Tibet Anhui Shanghai Hubei Sichuan chongqing Jiangxi Zhejiang Hunan Guizhou Fujian Yunnan Taiwan Guangxi Hongkong Macau Guangdong Hainan

  8. Heilongjiang Jilin Xinjiang Liaoning Beijing Gansu Inner Mongolia Tianjin Shanxi Ningxia Shandong Qinghai Jiangsu Henan Shaanxi Tibet Anhui Shanghai Hubei Sichuan chongqing Jiangxi Zhejiang Hunan Guizhou Fujian Yunnan Taiwan Guangxi Hongkong Macau Guangdong Hainan

  9. Heilongjiang Jilin Xinjiang Liaoning Beijing Gansu Inner Mongolia Tianjin Shanxi Ningxia Shandong Qinghai Jiangsu Henan Shaanxi Tibet Anhui Shanghai Hubei Sichuan chongqing Jiangxi Zhejiang Hunan Guizhou Fujian Yunnan Taiwan Guangxi Hongkong Macau Guangdong Hainan

  10. Tourist offices in China Heilongjiang Jilin Xinjiang Liaoning Beijing Gansu Inner Mongolia Tianjin Shanxi Ningxia Shandong Qinghai Jiangsu Henan Shaanxi Tibet Anhui Shanghai Hubei Sichuan chongqing Jiangxi Zhejiang Hunan Guizhou Fujian Yunnan Taiwan Guangxi Hongkong Macau Guangdong Hainan

  11. Research on Diversity

  12. different requirements in travel different mentality different liking for destinations reaction to the market Beijign Shanghai Guangzhou

  13. Radio – a traditional but fast growing media traffic jam culture

  14. Unique Selling Points

  15. Unique Selling Points USSPs Unique symbolic selling points UESPs Unique experiential selling Points USPs Unique selling points

  16. Get the High-levelclients

  17. Four-wheel Drive Formula

  18. e-Promotion Target Key Account Management Key Media Management Promotion

  19. 53 advertisements 9 tourist attractions 20 ADS tourism administrations 8 airlines 7 hotel groups 2 insurance companies 2 cruise lines 2 banks 3 duty-free stores

  20. e-Promotion

  21. www.cnta.gov.cn www.bjta.gov.cn Travel Services Hotel groups Airlines Destinations …….. www.shanghaitour.net www.visitgd.com www.jstour.com www.tourzj.com

  22. Websites of main generating places

  23. Some websites of Asian ADS

  24. Thanks！ xuf1205@yahoo.com.cn

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