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Creating demand for condom use Motivating young people Bidia Deperthes

Creating demand for condom use Motivating young people Bidia Deperthes Senior HIV Technical Advisor/CCP UNAIDS Inter-Agency Task Team on HIV and Young People Annual Meeting Agenda 28-29 June 2011. Key statistics. 34 million people were HIV positive in 2010

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Creating demand for condom use Motivating young people Bidia Deperthes

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  1. Creating demand for condom use Motivating young people Bidia Deperthes Senior HIV Technical Advisor/CCP UNAIDS Inter-Agency Task Team on HIV and Young People Annual Meeting Agenda 28-29 June 2011

  2. Key statistics • 34 million people were HIV positive in 2010 • 80% HIV transmission is due to unprotected sex = sex without a condom • Globally every day, 7000 people become newly infected with HIV

  3. Principle number 1: No commodity, no programme !

  4. Reaching out goal with YPs: double access to condoms • How? • Is this realistic? • By with means?

  5. Some challenges up front • Political barriers- restrictive policies • Limited availability of condoms • Unattractive/ non-adapted brands • Not targeted strategies towards YPs • Price • Place

  6. Principle number 2: No programming , low utilization!

  7. Reaching out effectively to users!Creative demand generation strategies.

  8. Buildingservice providers Training of service providers is essential • Build knowledge • Combat wrong attitude • Stigma • Discrimination • Judgment • Misconception • Myths • Fears

  9. Global awareness campaigns Condomize! Don’t compromise! • Condom-month(s)- Swaziland, Ethiopia, Rwanda • Carnivals-T&T, Brazil • Music festivals • Int’l & Reg. conferences • World Cup 2010- SA • Movie nights • Condom parties & fashion shows

  10. Young people Don’t ask what they need…. Ask what they want!

  11. Start with men and boys • Too often neglected • Do not finger pointing • Included them • Design programme that resemble them • Ex.. Omar’s story

  12. Negotiate safer sex -especially in long term relationship • “Married women/ those in long term relationships are encouraged to present the FC as a FP method… to avoid accusing her husband/boy friend of having other partners or being a risk to his wife”

  13. Appealing to both partners “If both partners are motivated to use a male or a female condom, there is a far greater likelihood that a condom will be use”

  14. Convincing men of the benefits of the female condom

  15. New opportunities: the power of social network and the private sector Private sector $$$$

  16. Way forward • Intensify, listen and target • Equip women & girls with tools for their protection • skill them to negotiate safer sex • Motivate men and boys to embrace responsible sexual behavior • Engage governments and donors – not to do give up on young people, on female condom… it is a life saving tool for many women and girls … and their partners

  17. Merci!

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