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INFO@STATS

INFO@STATS. Website & new tools overview Hawke’s Bay Chamber of Commerce. March 2010. Overview. Website Online Tools and examples Interactive Boundary Maps Business Toolbox Table Builder Infoshare Other useful tips Contacts. www.stats.govt.nz. Meshblocks (41,392) Area Units (1,927)

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INFO@STATS

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  1. INFO@STATS Website & new tools overview Hawke’s Bay Chamber of Commerce March 2010

  2. Overview • Website • Online Tools and examples • Interactive Boundary Maps • Business Toolbox • Table Builder • Infoshare • Other useful tips • Contacts

  3. www.stats.govt.nz

  4. Meshblocks (41,392) Area Units (1,927) Territorial Authorities (74) Regional Councils (16) Geographic Pattern

  5. Interactive Boundary Maps

  6. Example 1 Interactive Boundary Maps Enter Levin into ‘Suburb/Location’. Levin is broken up into several area units & Census data “Quick Stats” for each area unit is accessible from here LEVIN NORTH I want to understand the demographics of my area – Levin - but a lot of your data is reported at “area units” level & I don’t understand how this relates to my suburb? LEVIN WEST LEVIN EAST PLAYFORD PARK LEVIN SOUTH

  7. Example 1 Interactive Boundary Maps Click on the area unit you’re interested in & it brings up basic statistics – click on ‘View QuickStats’ to bring up more detailed information

  8. Example 2Interactive Boundary Maps The same can be done at a territorial authority level…..

  9. Example 3Interactive Boundary Maps ….and at a regional level

  10. www.stats.govt.nz/businesstoolbox

  11. Business Toolbox – Market Mapper

  12. Business Toolbox – Market Mapper

  13. Example: Market Mapper • After years of making fine silk clothing, Grace is finally in a position to realise her dream of opening her own women’s clothes store in Palmerston North • Grace has already used Statistics NZ data to identify • her target market (Household incomes of $70,000 +) • Using Business Toolbox, help Grace to identify: • Where her target market is located in Palmerston Nth

  14. Business Toolbox – Industry Profiler

  15. Business Toolbox – Industry Profiler

  16. Example: Industry Profiler • Worker Turnover Rates are a measure of workforce stability. The turnover rate reflects the movement of workers into and out of jobs • In Business Toolbox what pattern do we find in the worker turnover rate for the ACCOMMODATION Industry?

  17. Worker turnover rate in the Accommodation industry shows a Seasonal Trend of high turnover during the peak tourist months

  18. Business Toolbox: Where is the data sourced?

  19. www.stats.govt.nz/tablebuilder Table Builder

  20. www.stats.govt.nz/infoshare

  21. Earlier, Business Toolbox was used to help Grace identify where her target market was located in Palmerston North. She can then use Table Builder and Infoshare to build up a much more detailed profile to use in her business planning. Example cont’d…. Use Business Demography data in Table Builder to identify the amount of competition in these targeted areas Use Infoshare to identify attractive source countries for her silk clothing imports (HS Code 6206100200)

  22. Other useful tips

  23. Want to know more about how our statistics can benefit your organisation but don’t know where to start? We have a free information service where our Information Advisors can help you. Ph 0508 525 525 or email info@stats.govt.nz Help is only moments away! Or to find out more about our free support services, visit us at: www.stats.govt.nz/about_us/about-statistics-new-zealand/outreach-and-liaison.aspx Please remember to complete an evaluation form.Thank you!

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